Review basic cargo rating and marketing principles such- rates and charges, advanced construction and combination principles, Air Waybill completion, pricing strategies, distribution cost, advertisement, marketing Plan and concept of Door-to-Door Service

Available as: Distance Learning course
Duration: 160-200 hours for course plus 3.5 hours for exam
Recommended level: Entry-level and Professional
Prerequisites: None

Upon completing this course you will have the skills to:

• Apply advanced construction and combination principles for unpublished rates.
• Calculate appropriate rates and charges for mixed consignments,  Unit Load Devices (ULDs) and complete Air Waybills.
• Describe pricing strategies and why and how they are used.
• Describe the factors involved in setting an advertising budget and selecting advertising media and blend elements of social media into a marketing/advertising plan.

This course is recommended for:

• Cargo agents
• Freight forwarders
• Cargo operations and marketing managers
• Cargo revenue accounting and revenue management analysts

• Review of basic cargo rating principles and currency regulations as conversion rates, rounding off procedures and construction rates.
• Combination of rates and charges, mixed consignments, declaration of the goods  and Air Waybill completion.
• Identifying the needs of the shipper and the consignee and developing an efficient and reliable transportation system that can be sold at an attractive price.
• Appling both traditional advertising and advertising in the digital world, creation of effective marketing plan and identifing target groups as it relates to the airfreight industry.

An IATA Certificate of Completion is awarded to participants obtaining a grade of 60% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This training is natural continuity of the IATA Cargo Introductory Course

The training kit includes the following publications:

• Course Guide with Model Exam questions and answers
• Course Textbook
• The Air Cargo Tariff -TACT Training Edition
• Air Waybill extracts
• Addendum

This course can optionaly be combined with Harvard ManageMentor

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