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Tourism: Next Generation

DescriptionPrices & RegistrationExam Schedule


Learn about the latest trends in tourism and how sustainable tourism is leading the way in all areas of the industry.

Course format: This is a distance learning course, available in printed or electronic format.

  • This course requires approximately 150 hours of study, to be completed in 18 months.
  • All candidates will be given 2 attempts to successfully complete the final exam.
  • To successfully pass the exam, the student must achieve a grade of 60% or higher.

What you will learn

Upon completing this course you will have the knowledge base and the skills to:

  • Identify and evaluate main trends in the tourism industry and their impact on the industry
  • Analyze the strengths and weaknesses of business models applied in the tourism industry
  • Describe various tourism products and create new packages based on the customer’s preferences
  • Apply the principles of sustainable development to any tourism destination or product
  • Develop marketing strategies for various tourism products and destinations

Key topics

  • Tourism and its impact
  • Current trends in tourism
  • Business models in tourism and its marketing
  • Supply and demand in the tourism system
  • Development and packaging of tourism products

Who should attend

  • Tourism professionals
  • Hospitality Managers
  • Travel consultants
  • Tourism marketing specialists
  • Travel & Tourism students
  • National Tourism Offices

Certificate awarded

An IATA Certificate is awarded to participants successfully passing the final exam.

Additional information

Exam information

  • Exam Delivery Method: Supervised exam in IATA Exam location. Physical Attendance is required. Depending on exam venue availability online exams are available.
  • Exam Format: Multiple Choice questions. Open Text Book, Foldout Maps are not permitted
  • Number of questions: 100
  • Time Allowance: 3 hours
  • Passing Grade: 60 correct answers
  • Distinction Grade: 85 correct answers
  • Course edition applicable for the Exam: Please refer to this page


If you purchase the e-textbook version of this course IATA will email a link to download the course E-textbooks. No shipping fees will apply. If you purchase the printed textbook version of this course, you will receive a printed study kit by courier delivery.

Further training

Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Subject areas

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