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Tourism: Next Generation

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Learn about the latest trends in tourism and how sustainable tourism is leading the way in all areas of the industry.

Key topics

  • Tourism and its impact
  • Current trends in tourism
  • Business models in tourism and its marketing
  • Supply and demand in the tourism system
  • Development and packaging of tourism products

This course is a step towards earning an IATA Diploma in:

What you will learn

Upon completing this course you will have the knowledge base and the skills to:

  • Identify and evaluate main trends in the tourism industry and their impact on the industry
  • Analyze the strengths and weaknesses of business models applied in the tourism industry
  • Describe various tourism products and create new packages based on the customer’s preferences
  • Apply the principles of sustainable development to any tourism destination or product
  • Develop marketing strategies for various tourism products and destinations

Who should attend

  • Tourism professionals
  • Hospitality Managers
  • Travel consultants
  • Tourism marketing specialists
  • Travel & Tourism students
  • National Tourism Offices

Additional information

For self-study students, approximately 94 hours of intensive study are required to complete the course. Students studying at an IATA Authorized Training Centre could expect a longer period of study.

IATA has four exam sessions a year and after successfully completing the examination, you will receive from IATA the Tourism: Next Generation Certificate.


If you purchase the eBook version of this course IATA will email a Link to download the course E-textbooks. No shipping fees will apply. If you purchase the printed textbook version of this course, you will receive a printed study kit by courier delivery.

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