Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies.
Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.
Available as: Part of the IATA-University of Geneva Aviation Management Diploma
Duration: 3 days (24 hours)
Recommended level: Intermediate to Advanced - Professional Management level
Prerequisites: Knowledge of basic travel industry distribution models
What you will learn
Upon completing this course you will be able to:
Understand the contribution of transportation to tourism
Define key tourism industry terms and trends
Apply negotiation tactics and techniques
Identify needs of the modern traveler
Understand the shift of balance in the distribution field
Apply principles and strategies to supervision and management
Develop specialty tour products and manage MICE events
Reference fundamentals of travel marketing and identify marketing trends
Recruitment and selection
Training, coaching and motivating
Selling and negotiating
Tour development and event planning
Marketing and promotion
Download course syllabus (pdf)
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This course has been customized into a three-day format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.
Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.