Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies.
Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.
- This course is offered as part of the IATA-University of Geneva Aviation Management Program.
- This course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor / University of Geneva Professor.
Please note: In the 2017 - 2018 schedule, this course will become a 2-month virtual course.
- Participants will be required to have knowledge of basic travel industry distribution models
- Recommended level is Intermediate to Advanced - Professional Management level
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.
What you will learn
Upon completing this course you will be able to:
Understand the contribution of transportation to tourism
Define key tourism industry terms and trends
Apply negotiation tactics and techniques
Identify needs of the modern traveler
Understand the shift of balance in the distribution field
Apply principles and strategies to supervision and management
Develop specialty tour products and manage MICE events
Reference fundamentals of travel marketing and identify marketing trends
Who should attend
This course is recommended for:
Travel industry suppliers
Travel business managers and administration
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.
This course has been customized into a three-day format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the
Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.