Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies. 

Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.

Available as: Part of the IATA-University of Geneva Aviation Management Diploma
Duration: 3 days (24 hours)
Recommended level: Intermediate to Advanced - Professional Management level
Prerequisites: Knowledge of basic travel industry distribution models

Download course syllabus (pdf)

Upon completing this course you will be able to:

• Understand the contribution of transportation to tourism
• Define key tourism industry terms and trends
• Apply negotiation tactics and techniques
• Identify needs of the modern traveler
• Understand the shift of balance in the distribution field
• Apply principles and strategies to supervision and management
• Develop specialty tour products and manage MICE events
• Reference fundamentals of travel marketing and identify marketing trends

• Travel industry suppliers
• Travel business managers and administration

• Recruitment and selection
• Training, coaching and motivating
• Selling and negotiating
• Tour development and event planning
• Marketing and promotion
• Customer service
• Relationship marketing

Download course syllabus (pdf)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course has been customized into a three-day format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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