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Managing a Travel Business - University of Geneva (Classroom, 3 days)


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Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies. 

Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.

Course details

Available as: Part of the IATA-University of Geneva Aviation Management Diploma
Duration: 3 days (24 hours)
Recommended level: Intermediate to Advanced - Professional Management level
Prerequisites: Knowledge of basic travel industry distribution models

What you will learn

Upon completing this course you will be able to:

  • Understand the contribution of transportation to tourism
  • Define key tourism industry terms and trends
  • Apply negotiation tactics and techniques
  • Identify needs of the modern traveler
  • Understand the shift of balance in the distribution field
  • Apply principles and strategies to supervision and management
  • Develop specialty tour products and manage MICE events
  • Reference fundamentals of travel marketing and identify marketing trends

Who should attend

  • Travel industry suppliers
  • Travel business managers and administration

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Additional information

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