Alliances, Strategic
Partnerships & Frequent
Flyer Programmes


Practice how to apply today’s marketing methods to make a difference to your airline’s future.

This course is dedicated to those who yearn for new insights in how to use the latest marketing tools to create real success in the marketing environment today and tomorrow.


 

How You Will Benefit

  • See the real marketing challenges of tomorrow and how to face them
  • Work with your assignment partners and your trainer to overcome the competition in a series of structured business games
  • Become a more confident and capable marketing executive

Designed for

  • Airline marketing staff involved in Online Marketing
  • FFP and Partnership Marketing specialists
  • Those wishing to grasp the potential of modern Marketing to enhance their careers

Course Content

  • Health check: what’s right and wrong with airline marketing today
  • Assignment 1: Apply what you have learnt to a “test carrier”
  • Segmentation and choice: what customers to fight for and why
  • Assignment 2: Develop a cogent segmentation strategy for the same “test carrier”
  • Modern marketing tools: strengths, weaknesses and using them properly
  • Online marketing strategy and tactics: what you need to know
  • Assignment 3: Using an online approach to counter either a low cost competitor or a business class specialist
  • Partnerships: What to want and what to look for
  • Assignment 4: Partner evaluation exercise where assignment partners select their preferred challenge
  • Assignment 5: Integrate one or more partners into your online strategy
    FFP: What to use it for and what not to use it for
  • Assignment 6: Integrate your FFP into your marketing strategy
  • CRM: How to make it all fit together
    The marketing plan: what, when and why
  • Assignment 7: Prepare and present your plan to a panel of judges

Classroom Courses

December 01 - December 05, 2008
SingaporeClass No : 13434
Please note that if no sessions are listed above, then this course is currently not scheduled for delivery in our IATA classrooms.

All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. If you have a group of 15 or more individuals for this course, please contact us at training.ymq@iata.org and we will provide you with information about bringing this course to your offices at a time convenient for you and your staff.

Diplomas
This course is :
Customised Training
All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. More details