Airport Marketing


Market your airport to meet and exceed the needs of your customers and business partners.



How You Will Benefit

  • Learn how to effectively market your airport to various users and clients
  • Identify and explore market research tools
  • Design a marketing mix
  • Challenge your understanding of the Marketing function to go beyond the traditional "4 Ps"
  • Review success stories from around the world
  • Prepare an airport marketing plan with your team

Designed for

  • Airport and aviation industry managers linked to the marketing and commercial functions
  • Global airport operators
  • Consultants, marketing agencies, customer-research firms, banking and financial institutions whose clientele includes airports or airlines
  • Civil aviation authorities thinking of commercialising their operations

Course Content

Airport Strategic Marketing
Marketing Management Process
Airport Marketing Practices: Commercial
Airport Marketing Practices: Air Service Development 
Successful Airport Marketing Programs

Classroom Courses

Please note that if no sessions are listed above, then this course is currently not scheduled for delivery in our IATA classrooms.

All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. If you have a group of 15 or more individuals for this course, please contact us at training.ymq@iata.org and we will provide you with information about bringing this course to your offices at a time convenient for you and your staff.

Diplomas
This course is :
Customised Training
All IATA courses can be delivered to your offices and tailored to your organisation's reality and needs. More details