Foundations of Airport Commercial Management
This course is a foundation version of our successful Advanced Airport Commercial Management Course.
Designed for
- Airport middle managers and supervisors
- Airport retailers
- Global airport operators
- Consultants, banking and financial institutions whose clientele includes airports
- Airline managers interested in better understanding the airport commercial functions
Course Content
- Airport Competitive Environment:
- Airport Strategic Planning
- Airport Competitive Analysis
- Airport Marketing Mix
- Developing Marketing Strategy
- Airport Sustainable Development
- Enhancing Non-Aeronautical Revenue
- Concession and Retail Planning
- Retail Marketing and Strategic Positioning
- Concession and Retail Management
- Managing Marketing Strategy
Classroom Courses
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
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