Cargo Marketing
Expand your horizons with unbeatable marketing strategies.
How You Will Benefit
- Find out the latest e-commerce opportunities for the cargo market
- Acquire fundamental marketing tools and reap immediate results
- Identify and implement a strategic marketing plan
- Gain in-depth insight into the cargo market, including future trends and developments
- Find out how to plan and develop your strategies with market research data
- Establish key connections with other marketing professionals in the industry
Designed for
- Cargo sales professionals
- Marketing and sales managers
- Regional or district sales managers with cargo responsibilities
- Senior cargo agents and specialists
- Airport managers wanting a cargo perspective for future business development
- Cargo marketing consultants
Course Content
- The air cargo product and factors influencing the development of air cargo
- The marketing plan and pricing strategies
- E-market opportunities
- Quality control in conjunction with delivery and production systems
- Trade patterns, commodity prices, exchange rates, trading policies, and restrictions on trade
- How to position freight forwarders, airlines, courier companies and consolidators in a marketing and sales-driven environment
- Legal aspects of air cargo carriage
- Selective marketing: target groups
- Advertising: the market map
Classroom Courses
| September 29 - October 03, 2008 |
| Geneva, Switzerland | Class No : 13378 | |
| Non-Members (USD) | $1,660.00 | Online - Email or Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $1,411.00 | Online - Email or Fax |
| Developing Nations* (USD) | $1,162.00 | Online - Email or Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
| October 13 - October 17, 2008 |
| Beijing, China | Class No : | |
| Non-Members (USD) | $1,660.00 | By Fax |
IATA / ICAO / ACI / IGHC Members,
IATA Partners, ANS Providers,
IATA Airport Advisors (USD) | $1,411.00 | By Fax |
| Developing Nations* (USD) | $1,162.00 | By Fax |
| * Applies to : IATA / ICAO / ACI / IGHC Members, IATA Partners, ANS Providers, IATA Airport Advisors headquartered in Developing Nations. |
Note :
Contact training.bjs@iata.org for registration information. |
Please note that if no sessions are listed above, then this course is currently
not scheduled for delivery in our IATA classrooms.
All IATA courses can be delivered to your offices and tailored to your
organisation's reality and needs. If you have a group of 15 or more individuals
for this course, please contact us at training.ymq@iata.org and we will
provide you with information about bringing this course to your offices at a
time convenient for you and your staff.
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