Advocacy is central in developing and promoting industry and government initiatives. In order to launch a successful advocacy campaign you need to have the right skill-set in place. Communication, external relations and cross-cultural understanding all play a vital role in ensuring that your initiatives are implemented.
Through this Diploma of Advanced Studies, IATA and the University of Geneva share their best practices to help you successfully develop in an international business environment. Courses are taught by University professors as well as industry experts to provide both academic and practical content.
After completing this diploma program you will be able to:
- Understand key advocacy and project management principles
- Improve your communication, presentation and leadership skills
- Develop persuasive arguments, and structure and conduct successful campaigns
- Use social media, public relations and networking to your advantage
- Apply business ethics at your workplace
The diploma program offers 10 three-day courses under the European Credit Transfer and Accumulation System (ECTS). These 10 courses have been paired to better accommodate working professionals travelling to Geneva.
- Advocacy Foundations: Through case studies, classroom discussions, and role playing, practice basic advocacy skills and develop campaign plans around the issues that matter to you.
- International Negotiation Skills: Learn how to better finalize deals by improving your negotiation tactics and techniques.
- Relationships and Coalitions: Improve your stakeholder management skills and learn how to build stronger business partnerships.
- Social Media Strategy: Explore how this user-driven tech¬nology can increase your profitability and learn successful communication strategies to apply in your business.
- Environmental Advocacy: Be up-to-date with the latest environmental developments, assess social and economic impact on the environment, and learn how to manage environmental challenges.
- Globalization and International Organizations: Improve your understanding of international organizations and their structures, policies, and regulations.
- International Law in Advocacy : Strengthen your understanding of international legal agreements and learn how to negotiate between public and private international law.
- Effective Communication Skills: Improve your communication and presentation skills in a multicultural environment.
- Advocacy Campaigns: Learn how to identify the target audience of a campaign and understand relevant regulatory and corporate processes.
- Advocacy in Practice: Benefit from advocacy presentations from different industry experts, review business cases, and present your final group project.
People with a University degree or equivalent and three years of work experience.
By achieving the Diploma of Advanced Studies in Advocacy, Communication and External Relations, successful students get 30 ECTS and may apply to the Executive MBA program.
The evaluation criteria differ from course to course and can have several formats: take home essay, team presentation or in-class examination. All formats follow regular University requirements. To graduate, students must attend each course, hand in all assignments and write all exams. An overall average grade of 4.0 (on the Swiss grading scale from 0 to 6.0) must be achieved in order to graduate.
Courses can be taken separate of the diploma program, in which case a certificate will be awarded.