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Administración de aerolíneas – programa de simulación Air Mercury (presencial, 5 días) |
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Elabore un plan empresarial para dotar a la línea aérea virtual de la IATA, Air Mercury, de rentabilidad y viabilidad a largo plazo.
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Airline Business Management – Air MercuryTM simulation program (Classroom, 5 days) |
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Construct a business plan to return IATA's virtual airline, Air Mercury, to profitability and long-term viability.
Within a team of airline professionals, strategize network and fleet development, new schedule creation, branding decisions, product definition, and marketing strategy. The Air Mercury simulation tool will then evaluate the success of your team’s plans and decisions.
To demonstrate you can bring stability and viability to the airline, your team will be asked to justify and defend its plan in front of a panel of industry experts representing Air Mercury's board of directors.
Past participants know this course as Airine Management Integration: Air Mercury.
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Airline Business Models and Competitive Strategies – virtual simulation program (Classroom, 5 days) |
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Understand what it takes to lead an airline to success through this dynamic learning environment!
The Air Mercury simulation program used in this course was developed with leading academic institutions Cranfield University and Delft University of Technology. The program provides a series of exercises to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.
Work in teams to explore the interrelated factors affecting airline profitability. Using the latest simulation technology, test your skills while competing for market share at a virtual airline. See the impact of your chosen business strategies in performance reports generated at the end of each day.
Past participants may know this course as Air Mercury - Next Generation.
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Airline Customer Service |
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Drive outstanding customer service with the with the winning combination of knowledge, skills, and attitude.
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Airline Customer Service with Harvard ManageMentor |
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Drive outstanding customer service with the with the winning combination of knowledge, skills, and attitude. |
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Airline Distribution Strategies and e-Commerce (Classroom, 5 days) |
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Take an insider look at today's leading distribution models and strategies, while gaining tools to optimize your company’s distribution processes.
Through a series of business cases and exercises, learn how to implement an efficient distribution strategy that leverages both traditional marketing and e-commerce resources.
This course is the updated version of Managing Distribution Channels and Costs.
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Airline Leading Practices and Cost Reduction Strategies (Classroom, 5 days) |
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Review the leading practices of successful airlines from both the low cost and network carrier sectors. Learn to incorporate necessary procedures to maintain a viable cost reduction program within your organization.
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Airline Marketing - Advanced (Classroom, 4 days) |
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Develop your knowledge of airline and service marketing issues to create successful commercial strategies.
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Airline Marketing - Introduction (Classroom, 3 days) |
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Learn the fundamentals of airline marketing and stay ahead of the competition!
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Airline Marketing (Second Edition) |
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Stay ahead of the competition by understanding and applying sound marketing principles.
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Airline Marketing (Second Edition) with Harvard ManageMentor |
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Stay ahead of the competition by understanding and applying sound marketing principles. |
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Airline Revenue Management |
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Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability.
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Airline Revenue Management with Harvard ManageMentor |
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Discover the techniques applied by airlines to derive revenue from seat sales to maximize profitability. |
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Airline Route Profitability (Classroom, 2 days) |
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Develop your skills to make effective scheduling and yield decisions, determine profitable routes for your airline, and plan future profitability of your airline’s routes.
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Airline Sales and Key Account Management (Classroom, 4 days) |
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Face the challenge of generating passenger traffic while business travel, world trade, and companies rapidly expand. This course uses a competency-based approach to develop your skills as a strategic airline sales professional.
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Airline Sales Strategies - Advanced (Classroom, 4 days) |
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Understand the complex factors affecting airline success and profitability.
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Airline Social Media Strategy (Classroom, 3 days) |
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Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline .
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Airport Commercial Management (Classroom, 5 days) |
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The global airport infrastructure will need 350 billion USD for improvements and expansion in the next decade. Since most governments cannot finance this massive development, airports must become more commercially driven to meet the demand.
This course helps you understand and adapt to the current industry environment, showing you how to develop effective commercial strategies to satisfy customer needs and counter competitor actions.
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Airport Customer Service (Classroom, 3 days) |
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Drive a culture of excellence around customer service and communication.
This course covers the principles of customer service from the perspective of passengers, airlines and airport businesses. Learn how to manage different categories of customers and service consumers, and how you can meet their respective needs within your organization.
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Airport Marketing (Classroom, 5 days) |
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Airports operate in a highly competitive environment, and are increasingly generating revenue through ancillary services. Using the latest marketing methods, this course provides tools to maximize profit within your catchment area by attracting retailers and service providers. Learn to customize your marketing campaigns to bring in new airlines and a higher flight frequency.
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Airport Retail Management (Classroom, 5 days) |
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Improve the performance of your business related to non-aeronautical activities.
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Alliances, Strategic Partnerships and Frequent Flyer Programs (Classroom, 5 days) |
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Review current trends in customer choices and behavior and learn how to complete your marketing strategy with the integration of your frequent flyer program and partnerships.
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Cargo Business Development for Airports (Classroom, 3 days) |
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Want to know how to develop your air cargo business? How to market your airport most effectively?
Bringing profitable new business to an airport is challenging, and understanding the challenges in the facilitation of air cargo business is key for airport operations to develop the cargo business. Learn about the air cargo industry from the inside, understand what drives the business, how decisions are made, the financial impact of air cargo and how to bring more air cargo business to your airport.
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Cargo Interline Accounting and Control (Classroom, 9 days) |
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Ensure your revenue is protected and the interline billings, rejections and disputes of your cargo transactions are carried out in the most comprehensive and cost effective way.
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Cargo Marketing Essentials (Classroom, 4 days) |
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Examine cargo demand and create marketing solutions for your target market; strategize creative and cost-effective marketing.
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Cargo Sales Masterclass (Classroom, 5 days) |
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More information about this course is coming soon.
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Comercialización de productos turísticos |
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Aprenda a elaborar un plan de comercialización para una agencia de viajes, definir las estrategias de segmentación para la confección de la oferta y desarrollar mecanismos de control para el seguimiento y control de la comercialización. |
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Consultative Selling Skills and Account Management (Classroom, 5 days) |
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Understand the subtle human interactions affecting your customer’s decision-making process to successfully close the sale.
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Customer Service for Civil Aviation Authorities (CAA) and Air Navigation Service (ANS) Providers (Classroom, 5 days) |
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Improve customer relationship management and customer service for Civil Aviation Authorities (CAA) and Air Navigation Service Providers (ANSP).
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Destination Geography |
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Nearly one billion people worldwide travel every year to international destinations. Consider the world’s population of seven billion, one in seven people travel outside their home country every year for different reasons. Ten countries out of 50 receive 40% of these international visitors. What countries are travelers visiting and why? Travel professionals provide value-add service when they know what attracts visitors to these destinations and when they provide accurate information about them. |
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Dynamic Pricing and Revenue Management (Classroom, 3 days) |
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Gain competitive advantage with this expert insight into airline revenue management. Learn how to maximize your revenue by achieving a balance between demand, reservation scheduling and variable pricing.
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e-Business para Agencias de Viajes |
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Conozca las claves para la definición de una estrategia de negocio en internet para agencias de viajes. |
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Effective Communication Skills (Classroom, 5 days) |
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Explore how effective communication skills is crucial to the success of a business.
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Estrategias de distribución de las aerolíneas y comercio electrónico (presencial, 5 días) |
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Conozca de cerca los modelos y las estrategias de distribución más recientes y adquiera las herramientas necesarias para optimizar los procesos de distribución de su empresa.
A través de una serie de casos de negocio y ejercicios, aprenda a aplicar una estrategia de distribución que le permita aprovechar tanto los recursos del marketing tradicional como del comercio electrónico.
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IATA Rosetta Stone® TOTALe® PRO - Online Language Training |
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Travel connects more than 1 billion people worldwide every year. Think of the opportunities waiting if you can interact with travelers in their own language. Choose from 23 languages. IATA will issue a unique certificate of course completion once you have successfully completed the language training. |
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International Negotiation Skills (Classroom, 5 days) |
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Sign better deals by improving your tactics and techniques.
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International Strategy Planning and Implementation (Classroom, 3 days) |
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Examine competitive advantage, government and economic changes, global reach, and strategic agility from successful business leaders.
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Introducción a la Gestión de Ingresos (presencial, 3 días) |
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Gestión comercial, de la política de precios, del inventario y sistemas destinados a crear oportunidades de ingresos y mantener la competitividad.
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Introduction to BSPlink |
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Explore Billing and Settlement Plan (BSP) reporting and remittance processes and BSPLink user functionality. |
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Las Nuevas Formas de Comunicación con el Cliente |
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Conozca las herramientas para desarrollar una identidad digital de tu agencia de viajes en internet, gestionar y fidelizar clientes a través de redes sociales y ofrecer un asesoramiento multicanal. |
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Le service au client voyageur |
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La connaissance de l’industrie du voyage et de ses produits est importante, mais elle ne suffit pas à assurer la pérennité et la croissance de l’entreprise. Le niveau de satisfaction de la clientèle influence les décisions d’achat et la fidélisation. L’objectif de ce cours sur le service à la clientèle est de présenter les stratégies essentielles pour faire en sorte que le contact de première ligne avec le client constitue une expérience positive et mémorable. |
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Le service au client voyageur avec Rosetta Stone® TOTALe® PRO apprentissage de langue en ligne |
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Le niveau de satisfaction de la clientèle influence les décisions d’achat et la fidélisation. L’objectif de ce cours sur le service à la clientèle est de présenter les stratégies essentielles pour faire en sorte que le contact de première ligne avec le client constitue une expérience positive et mémorable. En étudiant ce cours avec un cours de langue Rosetta Stone® TOTALe® PRO, vous serez en mesure d'offrir un service efficace à la clientèle dans une des 22 nouvelles langues possibles. |
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Maximizing Revenues From Frequent Flyer Programs (Classroom, 3 days) |
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Unlock the potential of your frequent flyer program and change customer behavior while maximizing revenues and profits.
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Modelos de negocio de las aerolíneas y estrategias competitivas – programa de simulación virtual (presencial, 5 días) |
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¡Descubra lo poco que tarda en asegurar el éxito de su línea aérea gracias a este entorno de aprendizaje dinámico!
El curso sobre gestión de la aviación Air Mercury – Next GenerationTM ha sido desarrollado en cooperación con la Cranfield University y la Delft University of Technology, dos de las instituciones académicas más importantes del mundo.
Este curso avanzado propuesto por la IATA fue concebido para ayudar a los equipos de gestión de las líneas aéreas a entender la dinámica competitiva de los mercados con el objetivo de mejorar su capacidad de resolución de problemas y de toma de decisiones.
Durante cinco sesiones de clases, usted trabajará en grupo para explorar los factores que afectan la rentabilidad de una línea aérea y las interrelaciones entre ellos. Gracias a las últimas tecnologías de simulación, usted pondrá a prueba sus capacidades compitiendo para defender la cuota de mercado y la rentabilidad de una línea aérea virtual en situaciones de la vida real. Los informes de rendimiento producidos al final de cada sesión reflejan los resultados de las diferentes estrategias comerciales y proporcionan una información extremadamente útil sobre los mecanismos que rigen la competencia entre líneas aéreas.
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Network, Fleet and Schedule Planning (Classroom, 5 days) |
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Contribute to your company’s success by developing a profitable network fleet plan and an effective flight schedule. Improve your planning and management skills and understand scheduling process and tactics.
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Planificación de rutas, flota y horarios (presencial, 5 días) |
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Contribuya al éxito de su compañía elaborando un plan de rutas y de flota rentable y horarios de vuelo eficaces. Mejore sus técnicas de gestión y de planificación y familiarícese con el proceso y las tácticas de programación.
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Price Optimization and Revenue Management for Cargo (Classroom, 4 days) |
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Manage sales, pricing, inventory, and systems to capture revenue opportunities and remain competitive.
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Rentabilidad de las rutas aéreas (presencial, 2 días) |
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Desarrolle sus técnicas para programar rutas y tomar decisiones basadas en el rendimiento de manera eficaz, así como para determinar las rutas rentables para su aerolínea y planificar a futuro la rentabilidad de estas rutas.
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Revenue Management - Introductory (Classroom, 3 days) |
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Study the key factors affecting airline performance and the revenue management methods used to measure and control them. Through a series of practical exercises, this course prepares you to make accurate forecasts and implement the right approach in your organization.
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Selling International Rail Transportation |
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With new technology, passenger rail transportation offers comfort, speed, convenience and a rewarding travel experience. It is no wonder why more people travel by train. |
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Serving the Travel Customer |
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Knowledge of the travel industry and travel products is important but not enough to secure business sustainability and growth. The customer’s level of satisfaction will influence a purchase or repurchase decision. This objective of this customer service course is to provide essential strategies to ensure that frontline contact with the customer is remarkable. |
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SGHA-SLA and Effective Negotiation Behaviors Workshop (Classroom, 5 days) |
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The 2013 version of SGHA is here! Discover how it compares with the 2008 version, and use the IATA Standard Ground Handling Agreement to its fullest as a commercial agreement and services description document.
This course covers the SGHA section by section, giving you the foundations to write the Annex B and Service Level Agreement accurately and effectively. Learn how to enhance cooperation, efficiency and savings in your negotiations through technical training and exercises that replicate today’s global marketplace.
Join the 242 Contract Managers and Ground Operations professionals from 77 countries who have upgraded their skills with this training since 2010.
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Social Media for the Travel Industry |
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This “how to” e- course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and, most importantly, how to implement social media strategies that can increase business opportunities. |
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Standard Line Maintenance Agreements (Classroom, 3 days) |
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The 2013 version of SGHA is here! See what has changed.
Learn how to use the IATA Standard Ground Handling Agreement to its fullest potential as a commercial agreement and services description document for line maintenance services. This course covers the respective sections of the SGHA and shows you how to write the Annex B according to regulatory requirements for line maintenance.
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Tarificación dinámica y gestión de ingresos (presencial, 3 días) |
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Adquiera una ventaja competitiva a través de este curso centrado en la gestión de ingresos. Aprenda a maximizar sus ingresos alcanzando un equilibrio entre la demanda, la gestión de reservas y la fijación de precios variables.
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Técnicas de Comunicación Efectivas (presencial, 3 días) |
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Descubra la importancia de unas técnicas de comunicación efectivas en el éxito de una empresa.
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Tourism: Next Generation |
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Learn about the latest trends in tourism and how sustainable tourism is leading the way in all areas of the industry.
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Travel and Tourism Consultant |
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Become a travel consultant specialist by learning approaches to selling travel and tourism.
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