Crows are famous for their ability to fly between two points by the most direct route.

But aircraft often have to zig-zag because of restrictions on airspace.

Simply by shortening routes, we’ve already cut CO2 emissions by six million tonnes per year. It’s a good start, but there are many more routes we still need to tackle.

This alone won’t solve the problem of global warming. But it is part of a package of practical measures that airlines are taking to limit the 2% of carbon emissions attributed to air transport.

Flying’s a wonderful thing.

This advertisement is part of an environmental communications campaign supported by Airbus, The Boeing Company, Pratt & Whitney and Rolls-Royce. 
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