Climate change is everybody’s responsibility. For their part, airlines are taking practical measures to limit their 2% share of global CO2 emissions. These include investing billions of dollars in new, more fuel-efficient aircraft and pushing for shorter routes and improved air traffic control. You can see more detail about this in our environment pages.
The truth is that over the last 4 decades fuel efficiency - and consequently environmental performance - has improved 70%. And it will improve a further 25% by 2020.
To communicate the progress that we have made and the challenges that remain, IATA, with the support of Airbus, The Boeing Company, Pratt & Whitney and Rolls-Royce, produced a set of advertisements. Look for them in your in-flight magazine the next time that you fly (or click on the images on the right of this page for a preview).
If you are an airline interested in using these ads in your communications, please contact us at corpcomms@iata.org to receive the material and technical specifications.
Flying’s a wonderful thing.