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Tony Tyler's industry highlights speech to some 100 journalists who gathered in Geneva on 10 December
Simplifying the Business (StB) is an industry initiative that aims to transform the entire journey experience through the implementation of innovative solutions.
During its more than 10 years of existence, StB’s focus has evolved from the original goal of “improving the customer experience and reducing industry costs” to the broader aim of “making an industry easier to do business with for both customers and partners”.
The new StB White Paper 2015 (pdf) outlines the overall StB program goals, the status of 2014 White Paper and the outcome of the 2015 StB Think Tank work sessions. The intent is to stimulate conversation and share ideas that will lead to ongoing industry transformation.
SHOP • ORDER • PAY
Empower airline retailing and merchandising
Provide customers with trusted, accurate and real-time info from all operators throughout the journey
Optimize the number of customer processes and related wait times throughout the journey
In order for a project to be under the StB umbrella, it must meet certain criteria including: generate industry savings, deliver transformational industry change and bring benefits to airlines and customers as well as other stakeholders. Using rapid program cycles, the projects within the three goals are listed under five four different phases:
Planning for 7 billion passengersOctober 2015
StB White Papers
2015 (pdf) NEW
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