Skip to main content

Test Home
You & IATA

Search

You are here: Home » Programs » Simplifying the Business
  • Print this page
  • Share this page

Simplifying the Business (StB)

 

    

Simplifying the Business (StB) is an industry initiative that aims to transform the entire journey experience through the implementation of innovative solutions. 

During its more than 10 years of existence, StB’s focus has evolved from the original goal of “improving the customer experience and reducing industry costs” to the broader aim of “making an industry easier to do business with for both customers and partners”.

StB objectives & projects

 

Airline Products

 

Real Time Interaction

 

Seamless and
Hassle Free

SHOP • ORDER • PAY

 

 COMMUNICATE

 

 EXPERIENCE

Empower airline retailing and merchandising

 

Provide customers with trusted, accurate and real-time info from all operators throughout the journey

 

Optimize the number of customer processes and related wait times throughout the journey

Projects:

 

Projects:

  • Customer Contact Information

 

Projects:

StB project phases

In order for a project to be under the StB umbrella, it must meet certain criteria including: generate industry savings, deliver transformational industry change and bring benefits to airlines and customers as well as other stakeholders.
Using rapid program cycles, the projects within the three goals are listed under five four different phases:

  1. Conceptualization: Illustrate and sketch the concept - this includes identifying the KPIs and reasons for the concept to be explored.
  2. Exploration: Assess feasibility and develop an industry business case based on the identified KPIs.
  3. Development: Develop the “product” (e.g., standard, recommended practice, implementation roadmap, etc.)
  4. Implementation: implement the project, including industry mobilization and market adoption – according to the target roadmap.
      ADVERTISEMENT


      Additional information

      © International Air Transport Association (IATA) 2015. All rights reserved.