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Passenger Innovation Awards 2014

The Passenger Innovation Awards is an initiative that aims to ignite new ideas in the passenger world.

The ideas should meet at least one of the following objectives:

  • Improve passenger experience - anywhere in the process from shopping to travel, including ground experience
  • Reduce or drive improvements to simplify existing processes or decrease costs
  • Create an innovative product or service that falls under the Simplifying the Business (StB) scope and at least one of the five StB goals (pdf).

And the Winner is...



  • First prize: Butterfly flexible seating solutions
  • Second prize: BizTweet
  • Third prize : Routehappy 



A jury panel  (pdf) evaluated the ideas based on the judging criteria (pdf) and shortlisted up to five of the best ideas. The finalists were invited to present their ideas at the IATA World Passenger Symposium (WPS) 2014 where the winners were announced.


The finalists were given a booth in the “Innovation Corner” of the exhibition hall to present their idea and answer questions. The jury panel and event attendees voted on the best idea during the Closing Plenary of WPS 2014.

The winner of the best idea was be awarded USD 25,000; the runner-up was awarded USD 15,000. Each winner will also be able to use a logo to promote their business idea. In addition to the cash award, the Passenger Innovation Award offers networking opportunities and recognition.

2015 Passenger innovation awards

Stay tuned for more information on the launch of the 2015 awards!

Terms and conditions

The Passenger Innovation Awards is open to all individuals. Submitters must comply with the terms and conditions (pdf) pertaining and can participate as an individual or a team, but must participate on behalf of an existing company.

For more information, contact


Additional information

© International Air Transport Association (IATA) 2014. All rights reserved.