New Distribution Capability (NDC)
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NDC is an IATA-led collaborative industry initiative to define a messaging standard that will enable retailing opportunities through the indirect (GDS/travel agent) channel.
Closing the gap between channels
Currently there is a gap between direct (airline websites) and indirect (GDS/travel agent) channels.
This is due to the fact that airlines today use two different formats:
- Internet programing language (XML) through their websites - offering travel consumers an online experience similar in content and display to what they can find on retail websites
- Less flexible pre-Internet message protocol (EDIFACT and TELETYPE) when selling through the indirect channel (GDS/travel agent) which does not support personalization and customization
NDC is a collaborative industry initiative involving the following stakeholders:
In addition, NDC is engaging on a regular basis with governments, regulators, associations and third parties.
Looking for candidates for NDC pilots
The NDC project has now entered the pilot phase that will help to shape the evolution of the distribution arena.
If your airline, travel agent, GDS or IT company wishes to participate in the pilot, please read all information on pilots.
XML - the foundation of NDC
NDC is using Open AXIS XML schemas, available for free. See our XML Capability pages.