You & NDC

The New Distribution Capability (NDC) will benefit several important stakeholders in the distribution circuit:

For passengers

• Increased transparency of what they are buying
• Greater access to airlines products and services
• Improved ability to compare airline offerings across many dimensions – not just price
• Recognition by airlines and personalized products offers

For aggregators

• Improved capability for displaying wider range of products and services
• Stimulated innovation possibilities and wider choice for consumers including new business opportunities

For travel agents

• Better service for clients — greater consistency in products and services offered across the different channels
• Greater access to products (some of which are only available on direct channels) leading to potential new service opportunities

For airlines

• The capability to sell all products through all channels
• Leverage the investments made for their direct channel and develop retail capabilities for all channels
• Greater ability to recognize and reward customers, provide personalized offers