Region North America
Description Optiontown is the pioneer and world's leading specialist in Dynamic Travel Options, offering its services to airlines worldwide. Its patented technology platform, OptiMYzer™, has been developed with years of research at the Center for Transportation and Logistics at the Massachusetts Institute of Technology (MIT), in Boston, Massachusetts. The innovative ground-breaking portfolio of Optiontown includes over two dozen unique products and has received 20 patents worldwide. The combination of all options in the suite can yield up to 5 - 7% incremental revenues from consumer surplus – without a cash investment or IT development for airlines. Optiontown provides revenue optimization by using Subscription Revenue management (SRM) and Post-Sale Revenue Management driven ancillary options. We offer a variety of innovative travel options to customers’ both pre- and post- ticket purchase. Our flagship product, Flight Pass Option (FPo), enables airlines to sell revenue managed multiple Flight Coupons, to be used to book flights for multiple trips over a period of time. Thus, consumers get better economic value, ease of booking while the airline earns locked-in long-term revenues, customer loyalty and 'upfront' cash. Optiontown’s algorithms, designed to maximize ancillary revenue earnings, offer dynamically priced options to passengers, and creates a unique win-win for airlines and passengers by generating incremental revenues, enhancing customer service, brand loyalty and competitive advantage for the airlines. Passengers benefit by getting more choices, transparency, convenience and enhanced travel experience. The passenger selects the options(s) he/she is interested in for the trip and the decision about the execution of the option(s) are taken shortly before departure depending on the airline needs, strategy and rules. These products includes our well proven Upgrade Travel Option, Empty Seat Option, Flexibility Reward Option and Extra Baggage options, to name but a few. Currently, Optiontown has over 50 live installations worldwide. Optiontown has built a team of industry veterans to continue to innovate in this field and provide unique, unmatched services to airlines. Our airline partners include British Airways, JetBlue, Egyptair, Aeroflot, Garuda Indonesia, Air India, Vietnam Airlines, AirAsia X and Spicejet, among others. In our experience, between 17-24% of customers using Optiontown services select our partner airlines primarily to use our unique travel options.
Areas of Involvement Passenger Experience
Website www.optiontown.com

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