Blair Cowles has been appointed as Regional Director for Safety and Flight Operations (SFO) in Asia Pacific. Cowles assumed the role on 1 April 2015.

Cowles is a New Zealand national, and has been with IATA since January 2013 as part of the Asia Pacific SFO team, based in Singapore. Prior to IATA, Cowles held a number of different roles during his 12 years in Airways New Zealand.