Digital, Data and Retailing Symposium

Madrid , Spain
26 - 28 October
Madrid Marriott Auditorium

This year, the Airline Industry Retailing Symposium (AIRS) and the Aviation Data Symposium (ADS) were held at the same time and place under a brand-new name: Digital, Data and Retailing Symposium (DDR). The focus was be on the industry restart plan and how Airlines can further reduce costs and plan for new revenue generation using the power of Data and Retailing.

DDR Symposium attracted 650+ Industry Leaders and Experts in an inclusive Hybrid format. 450+ were in Madrid meeting face to face and 150+ following the event remotely. 

DDR Symposium 2021, covered key industry topics and allowed industry players to engage face to face & virtually to drive the industry recovery.

Watch DDR Symposium 2021 - Recorded Sessions

View DDR Symposium - photo album 



> DDR Symposium On-Site Attendance Registration

> DDR Symposium VIrtual Attendance Registration

To provide flexibility, the 2021 DDR Symposium will be a hybrid edition. For those who can travel, we will be delighted to welcome them in Madrid, Spain. For those who cannot join us in-person, we will offer an online option, including streaming of the key sessions, a virtual exhibition hall and a state-of-the-art virtual appointment tool to facilitate networking. In-person and remote attendees will have many opportunities to connect and share during the event.

Find out what precautions to take regarding Coronavirus & communicable diseases (pdf).

ADS 2019

The Aviation Data Symposium 2019 took place in Athens, 25-27 June


ADS & AI Lab 2019 Photos & Videos

Browse the full list of organizations that participated in the 2019 edition.

ADS 2018

The Aviation Data Symposium 2018 was held in Berlin 19-20 June

​​Tuesday, 19 June

Artificial Intelligence and Machine Learning

The AI Lab attracted over 120 delegates.

The lab showcased how AI can transform the air transport industry as a new and pertinent tool for doing business. Participants left the lab with an understanding of artificial intelligence and knowing where and how to start AI developments within their companies.

ADS & AI Lab 2018 Photos & Videos


AIRS 2018

Take a journey through some of the first edition's highlights:

AIR Symposium First Edition

Hear Stephan Copart, Head Strategy, Industry Services
Transformation at IATA introducing the very first edition
of the Airline Industry Retailing Symposium!
Should Airlines Be Retailers?

Hear Yanik Hoyles, Director, NDC Program at IATA, giving
hints about the first session of AIR Symposium, announcing
the names of the three great speakers who will be share their
experience about their journey to become retailers!


Sponsorship & Exhibition Contact

Sandro Francini
Business Development Director
Tel: +1 561 325-8200
Mobile: +1 561 289-4796


DDR offers exceptional opportunities to showcase your products and services, while associating your brand with the latest industry insights, leadership and best practices, shaping the future of Airline Digital, Data and Retailing.

AIRS Sponsorship


Madrid Marriott Auditorium Hotel & Conference Center, located between International Airport and city center, is the perfect place to hold any kind of event and conference with innovation and style. 56 panelled and no column meeting rooms with 3,70 to 4,20 high, wide galleries for conventions, exhibitions and fairs as well as the impressive Auditorium for up to 2.000 seats make it one of the most exclusive and unique areas of Europe. 869 rooms, an extensive variety of restaurant spaces as the new concept in Madrid Buffet, the exclusive Executive Lounge for Marriott Bonvoy Members, an important Fitness Center area as well as free shuttle service to the Airport are some of the services that you will find.


Madrid, Spain's central capital, is a city of elegant boulevards and expansive, manicured parks such as the Buen Retiro. It’s renowned for its rich repositories of European art, including the Prado Museum’s works by Goya, Velázquez and other Spanish master. It is a lively and dynamic cityand is certainly a beautiful destination to visit.

From historical gems and world-class art, to an incredible food scene and picturesque parks, Culture Trip takes a look at the top attractions in Madrid to visit.

Thank you to our 2021 Supporters 

Principal Supporter

Host Airline

Prime Supporter

Supporting Airline 

Platinum Supporters

Gold Supporters


Silver Supporters 

Supporting Organization 

Media Supporters 


Our Diversity & Inclusion Pledge

IATA believes that diversity of culture, gender, age, orientation and experience boosts the success of the aviation industry. We actively encourage aviation professionals with diverse profiles to contribute to our events as speakers, panelists, facilitators, or in any other way.

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