Muhammad Albakri, IATA’s Senior Vice President, Financial Settlement and Distribution Services, says the customer remains at the heart of industry efforts to build back better.
He reckons that "we need to speed up the digital transformation of our financial and distribution systems to deliver more value. They must be more effective, less costly, and customer centric. This is not just about implementing technology. Regulators must accept the need for digital processes and eliminate paper requirements"
The full interview is accessible on Airlines. Magazine's blog.