Airline Social Media Strategy (Classroom, 3 days)


About

Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course Code: TALM-46

Course format

  • This classroom course provides 3 days (40 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment

Prerequisites

  • There are no prerequisites for this course
  • Recommended level is Entry-level and Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Airline Social Media Strategy (Classroom, 3 days)

United Kingdom, London (IATA)
4 - 6 November, 2020
Register before 14 Oct, 2020 for a USD100 discount
Please register by 14 Oct
All prices are before tax. Class no: 109595 English
Dev. Nations
USD 1,540
Member
USD 1,990
Regular
USD 2,200

1 additional classes are scheduled

Airline Social Media Strategy (Classroom, 3 days)

Spain, Madrid (IATA)
15 - 17 March, 2021
Register before 15 Dec, 2020 for a 20% discount
Please register by 22 Feb
All prices are before tax. Class no: 132475 English
Dev. Nations
USD 1,540
Member
USD 1,990
Regular
USD 2,200

What you will learn

Upon completing this course you will be able to:

  • Recognize how social media impacts airlines
  • Develop successful strategies to support your organization’s marketing efforts
  • Integrate brand identity and personality into a social marketing strategy
  • Assess approaches and identify appropriate tactics in social media marketing
  • Determine return on investment (ROI) goals and budgeting

Course content

  • Advanced social media concepts
  • Impact on the travel cycle
  • Brand management
  • Customer life cycle management
  • Customer acquisition, retention, and loyalty
  • Cross-industry partnerships
  • E-commerce optimization
  • Email marketing and search engine optimization (SEO)

Download the Outline

Who should attend

This course is recommended for:

  • Senior managers in commercial departments
  • Suppliers working with airlines, including travel agents and IT companies

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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