Aviation Policy and Advocacy - University of Geneva (classroom)



About the course

3-day (24 hours) classroom course

This course shows you how to use advocacy to shape current aviation policy and positively influence your organization’s business objectives. Through case studies, classroom discussions and role-playing, you will have opportunities to practice basic advocacy skills and develop campaign plans around the issues that matter to you. You will also benefit from a series of guest lectures from experienced airline and legal professionals. This is an intensive course requiring pre-course assignments and preparation.

Download the Outline

Course code: TALG-10

Course format


  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

There are no scheduled classes at the moment

What you will learn

Upon completion of this course you will be able to:

  • Understand the cultural impacts on advocacy activity
  • Develop a framework for an effective advocacy program
  • Understand the practical uses for advocacy and campaigning in your business
  • Identify the political developments and decision makers that can influence your business
  • Apply reactive and proactive advocacy skills practiced during the class
  • Understand the role of digital technology in today’s advocacy and campaigning
  • Learn to influence the aviation agenda and drive change that meets your
  • organization’s objectives

Course content

The key topics that are covered during this course include:

  • Advocacy and campaigning skills
  • Communication skills
  • Policy opportunities and challenges for airlines
  • Current aviation policy issues
  • Identifying industry decision makers
  • Cultural awareness


  • Case studies
  • In-class assignments
  • Guest speakers

Who should attend

This course is recommended for:

  • Airline government affairs managers
  • Aviation industry lobbyists
  • International professionals seeking to understand the key advocacy issues in the aviation industry
  • Policy-makers, public affairs strategists
  • Communication managers

Certificate awarded

An IATA Certificate is awarded upon successful completion of the course and final examination.

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