Aviation Policy and Advocacy - University of Geneva (Classroom, 3 days)

About

This course shows you how to use advocacy to shape current aviation policy and positively influence your organization’s business objectives. Through case studies, classroom discussions and role-playing, you will have opportunities to practice basic advocacy skills and develop campaign plans around the issues that matter to you. You will also benefit from a series of guest lectures from experienced airline and legal professionals.

This is an intensive course requiring pre-course assignments and preparation.

This course is available at IATA Training Centers and Regional Training Partner locations, and on-demand as in-house training.

Course code: TALG-10

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment

Prerequisites

• There are no prerequisites for this course
• Recommended level is Intermediate and Advanced
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• To attend a class scheduled at one of our training centers: Register early and save up to 20%! Please read the Terms for the early bird discount. The discount will be calculated at the time of payment.
• To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

What you will learn

Upon completion of this course you will be able to:

• Understand the cultural impacts on advocacy activity
• Develop a framework for an effective advocacy program
• Understand the practical uses for advocacy and campaigning in your business
• Identify the political developments and decision makers that can influence your business
• Apply reactive and proactive advocacy skills practiced during the class
• Understand the role of digital technology in today’s advocacy and campaigning
• Learn to influence the aviation agenda and drive change that meets your
organization’s objectives

Course content

• Advocacy and campaigning skills
• Communication skills
• Policy opportunities and challenges for airlines
• Current aviation policy issues
• Identifying industry decision makers
• Cultural awareness

Activities

• Case studies
• In-class assignments
• Guest speakers

Who should attend

This course is recommended for:

• Airline government affairs managers
• Aviation industry lobbyists
• International professionals seeking to understand the key advocacy issues in the aviation industry
• Policy-makers, public affairs strategists
• Communication managers

Certificate awarded

An IATA Certificate is awarded upon successful completion of the course and final examination.