About the course

3-day (24 hours) classroom course

This course shows you how to use advocacy to shape current aviation policy and positively influence your organization’s business objectives. Through case studies, classroom discussions and role-playing, you will have opportunities to practice basic advocacy skills and develop campaign plans around the issues that matter to you. You will also benefit from a series of guest lectures from experienced airline and legal professionals. This is an intensive course requiring pre-course assignments and preparation.

Course code: TALG-10

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Intermediate and Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to login to your Training Account.
• Register early and save up to 20% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

Upon completion of this course you will be able to:

• Understand the cultural impacts on advocacy activity
• Develop a framework for an effective advocacy program
• Understand the practical uses for advocacy and campaigning in your business
• Identify the political developments and decision makers that can influence your business
• Apply reactive and proactive advocacy skills practiced during the class
• Understand the role of digital technology in today’s advocacy and campaigning
• Learn to influence the aviation agenda and drive change that meets your
organization’s objectives

Course content

The key topics that are covered during this course include:

• Advocacy and campaigning skills
• Communication skills
• Policy opportunities and challenges for airlines
• Current aviation policy issues
• Identifying industry decision makers
• Cultural awareness

Activities

• Case studies
• In-class assignments
• Guest speakers

Who should attend

This course is recommended for:

• Airline government affairs managers
• Aviation industry lobbyists
• International professionals seeking to understand the key advocacy issues in the aviation industry
• Policy-makers, public affairs strategists
• Communication managers

Certificate awarded

An IATA Certificate is awarded upon successful completion of the course and final examination.