About the course

3-day (24 hours) classroom course

Learn how to use advocacy to shape current aviation policy and positively influence your organization’s business objectives. During this three-day intensive course you will have opportunities to practice basic advocacy skills and develop campaign plans around the issues that matter to you.

Course code: TALG-23

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Advanced.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

After completing this course you will be able to:

• Use advocacy and campaigning in your business
• Identify political developments and decision makers that can influence your business
• Understand the role of digital technology in advocacy
• Drive change that meets your organization’s objectives

Course content

The key topics that are covered during this course include:

• Understanding the role of advocacy in the aviation industry
• Main industry priorities for advocacy
  • Liberalization
  • Passenger rights, and more
• Advocacy and campaigning skills
• IATA's external and internal advocacy efforts

Activities

• Role play

Who should attend

This course is designed for:

• Airline government affairs managers
• Aviation industry lobbyists
• Communication managers

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.