Air Cargo Business Strategy and Planning

0.5-day (4 hours) classroom course

Success in air cargo marketing and product management is the result of discipline, focus and a good marketing and product strategy! The air cargo marketing and product management is a unique course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry. Learn how to look around in your market environment, understand what your customers are looking for and focus on the right solutions to help them.



Course Code: CGC052VEEN02

Course format

• This classroom course provides 0.5-day (4 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have prior knowledge of air cargo business.
• Recommended level is intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

 

Upon completing this course, you will be able to:

• Develop creative innovation processes for developing and building future business strategies and strategic pillars in air cargo growth
• Assimilate a structured, high-level, but potentially out-of-the-box thinking-approach to initiate a planning process
• Recognize the importance of monitoring tools and how to keep focus on ROI (return on investment)
• Recognize different improvement processes and tools to drive your business strategy
• Discuss the managerial methodology and basics of a decision making and business planning processes

The key topics that are covered during this course include:

• Drivers and constraints in company growth and in air cargo
• Concept frameworks to set strategies
• Fundamentals of business strategies
• Terminology, planning cycles, responsibilities
• Effective, strategic decision-making processes, and goal and target setting
• Performance and productivity monitoring
• Analyzing the size and composition of your target market, distribution channels 

Activities

• 60 minutes of real-time exercise
• Multiple Q&A sessions
• Self-study material
• Examination

This course is recommended for:

• Cargo executives, management, high-potential and future leaders
• Functional managers recently transitioned or will soon transition into a business leadership position

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.