Air Cargo Marketing and Product Strategy

0.5-day (4 hours) classroom course

Success in air cargo marketing and product management is the result of discipline, focus and a good marketing and product strategy! The air cargo marketing and product management is a unique course that will provide you a wide range of tools and techniques to develop a strategic marketing plan in a competitive air cargo industry. Learn how to look around in your market environment, understand what your customers are looking for and focus on the right solutions to help them.



Course Code: CGC054VEEN02

Course format

• This classroom course provides 0.5-day (4 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Participants should have prior knowledge of the Air Cargo Industry.
• Recommended level is intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 or the equivalent for courses held in languages other than English.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

 

Upon completing this course, you will be able to:

• Gain a broader understanding of current airline business performance, marketing and product issues
• Recognize the new role of airline marketing and product management
• Relate advanced level marketing concepts and techniques
• Comprehend the changes and opportunities the internet and e-commerce brings to air cargo
• Evaluate various marketing and product approaches and tactics
• Discuss the managerial methodology and basics of product positioning
• Appreciate the importance of a pricing strategy and the need for a secondary pricing strategy

The key topics that are covered during this course include:

• Key marketing concepts and strategies
• Marketing research and information
• Product management and branding
• E-Commerce
• Product positioning and promotion
• Pricing strategy and tools, and right time to review pricing
• Product price elasticity and distribution channels
• Marketing in crisis times

Activities

• 60 minutes of real-time exercise
• Multiple Q&A sessions
• Self-study material
• Examination

This course is recommended for:

• Sales, product and marketing staff at the air cargo and logistics industry
• Sales executives, Key account managers
• Customer service staff
• Professionals in commercial and marketing functions

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.