Design a Sustainability Strategy - University of Geneva (Classroom)

About the course

Businesses need a new approach to creating long-term value by looking at the impact they have from an economic, social and environmental perspective. This course provides a framework for you to identify a set of measures you can implement to achieve short, medium and long-term benefits from a social and environmental perspective while being conscious of financial sustainability. You will get an overview of the most pressing issues aviation is facing in sustainability and receive guidance and tools to map out the landscape and plan a realistic and achievable sustainability strategy. The strategy includes carefully laid out timelines and goals in order to position your business to meet all regulatory and pressing sustainability issues and to meet passenger and corporate expectations in the marketplace. This course will address a wide range of issues including carbon and water footprints, energy, regulatory requirements, environmental trends, alternative fuels, policy and reporting, stakeholder engagement, strategic marketing and communications, environmental management systems, partnerships and more.

This course is offered as part of the IATA - University of Geneva Certificate of Advanced Studies (CAS) in Environmental Sustainability in Aviation program.

Course Code: TALG-71

Course format

• This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

Please complete the online application form indicating if you wish to register for the complete program or a single course, and attach all required supporting documents.

What you will learn

Upon completing this course you will be able to:

• Develop a relevant, comprehensive and dynamic environmental sustainability strategy
• Describe materiality matrix and how it can be applied to the aviation industry
• Analyze different measures your company could implement on its way to sustainability
• Create a roadmap on how to communicate and align internally
• Identify the best strategies to communicate about sustainability at your company

Course content

• Sustainability in aviation
• Environmental sustainability
• Materiality matrix
• Social and economical sustainability
• Stakeholder engagement
• Strategic marketing

Who should attend

This course is recommended for:

• Aviation professionals interested in sustainability
• Environmental managers
• Sustainability managers
• Marketing and communications professionals

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.