Managing a Travel Business - University of Geneva

Did you know that in the past 3 years, 100 participants from 31 countries have taken this course with IATA?


Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies.

Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.

This course is offered as part of the IATA-University of Geneva Aviation Management Program. A related course is also scheduled at our IATA Training Centers.

Course code: TTTG-51

Course format


  • Participants will be required to have knowledge of basic travel industry distribution models
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

There are no scheduled classes at the moment

What you will learn

Upon completing this course you will be able to:

  • Understand the contribution of transportation to tourism
  • Define key tourism industry terms and trends
  • Apply negotiation tactics and techniques
  • Identify needs of the modern traveler
  • Understand the shift of balance in the distribution field
  • Apply principles and strategies to supervision and management
  • Develop specialty tour products and manage MICE events
  • Reference fundamentals of travel marketing and identify marketing trends

Course content

  • Recruitment and selection
  • Training, coaching and motivating
  • Selling and negotiating
  • Tour development and event planning
  • Marketing and promotion
  • Customer service
  • Relationship marketing

Who should attend

This course is recommended for:

  • Travel industry suppliers
  • Travel business managers and administration

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

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