Managing a Travel Business - University of Geneva (Classroom, 5 days)


Did you know that in the past 3 years, 100 participants from 31 countries have taken this course with IATA?

About the course

Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies. Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.

This course is offered as part of the IATA-University of Geneva Aviation Management Program.

Download the Outline

Course code: TTTG-51

Course format

Prerequisites

  • Participants will be required to have knowledge of basic travel industry.
  • Recommended level is Intermediate and Advanced.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

Next class

Managing a Travel Business - University of Geneva (Classroom, 5 days)

Switzerland, Geneva (UoG-AV-Virtual)
24 - 28 January, 2022
All prices are before tax and include applicable discounts.
Class no: 147476
English
Dev. Nations
USD 2,500
Member
USD 2,500
Regular
USD 2,500

For more information, please contact:

Leticia Saura Lanau
Program Coordinator, Executive Education
Bureau Uni Pignon 604
42 bd du Pont-d'Arve
CH - 1211 Genève 4

Email: aviation-gsem@unige.ch

Tel: +41 22 379 89 75

You can also apply online at least two weeks prior to the course start.

IATA - University of Geneva Advanced Studies in Aviation Management application form

Seats selling fast

What you will learn

Upon completing this course you will be able to:

  • Manage product development and event planning
  • Develop marketing and promotion strategies
  • Explain how to provide customer service
  • Identify strategies to generate sales and manage relationship marketing
  • Recognize the importance of leadership and management skills in commercial and business context

Course content

  • The evolution in the travel professional’s skills and qualities
  • Sustainable mobility and its implications for tourism
  • The shift in balance from traditional distribution fields
  • Marketing planning as an iterative process
  • Effective management and leadership skills
  • The “service” marketing approach

Activities

  • Case studies
  • Group activities
  • Quiz

Who should attend

This course is recommended for:

  • Travel agency staff
  • Sales staff in travel industry
  • Travel consultants
  • Managers in travel industry

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

Need Help?

We use cookies to give you the best experience on our website. We also use cookies for advertising purposes. Please see our privacy policy and cookies help page for complete information.