Managing a Travel Business - University of Geneva


About

Understand the key roles and activities in running a travel distribution business and learn travel management principles and strategies.

Gain knowledge of the interdependence between transportation and tourism and identify modern tourism trends. Learn how to develop leadership skills within an agency to drive high performance, and how the key to travel sales success is through customer-centricity.

This course is offered as part of the IATA-University of Geneva Aviation Management Program. A related course is also scheduled at our IATA Training Centers.

Course code: TTTG-51

Course format

  • This is a 2-month online course
  • This course has been customized into a 2-month online format for the IATA-University of Geneva Aviation Management program. It may be taken as a single certificate course, or as part of the Diploma in Advanced Studies in Aviation Management, or Executive MBA with specialization in aviation management.
  • Student performance will be based on an assessment

Prerequisites

  • Participants will be required to have knowledge of basic travel industry distribution models
  • Recommended level is Intermediate and Advanced
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

Next class

Managing a Travel Business - University of Geneva

Switzerland, Geneva (UoG-AV-Virtual)
11 January - 11 March, 2021
Please register by 20 Dec
All prices are before tax. Class no: 128620 English
Dev. Nations
USD 2,500
Member
USD 2,500
Regular
USD 2,500

For more information, please contact:

Marie-José Escudero

Program Coordinator

Executive Education

Email: aviation-gsem@unige.ch

Tel: +41 22 379 89 75
Bureau Uni Pignon 604

42 bd du Pont-d'Arve | CH - 1211 Genève 4

You can also apply online at least two weeks prior to the course start.

What you will learn

Upon completing this course you will be able to:

  • Understand the contribution of transportation to tourism
  • Define key tourism industry terms and trends
  • Apply negotiation tactics and techniques
  • Identify needs of the modern traveler
  • Understand the shift of balance in the distribution field
  • Apply principles and strategies to supervision and management
  • Develop specialty tour products and manage MICE events
  • Reference fundamentals of travel marketing and identify marketing trends

Course content

  • Recruitment and selection
  • Training, coaching and motivating
  • Selling and negotiating
  • Tour development and event planning
  • Marketing and promotion
  • Customer service
  • Relationship marketing

Who should attend

This course is recommended for:

  • Travel industry suppliers
  • Travel business managers and administration

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Participants enrolled in the Diploma in Advanced Studies in Aviation Management will benefit from receiving an academic diploma from both University of Geneva and IATA.

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