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Destination Marketing Forum

After attending World Routes 2018, stay another day for the Destination Marketing Forum. This event features experts in destination marketing and business intelligence from leading destination marketing organizations, International Air Transport Association (IATA) and Airlines Reporting Corporation (ARC).

September 19, 2018 Guangzhou, People’s Republic of China Westin Pazhou Hotel
Destination marketing professionals

Growing a destination has always been a bit of an art, and sometimes requires significant budget. But which of your marketing activities are most effective? Does your trade marketing generate results? Which competing destinations are growing faster in your most important source markets?

Big data and analytics provide vast amounts of passenger data to make marketing efforts more sophisticated and increase ROI. The Destination Marketing Forum explores these matters and discusses the new solutions available to destination marketers today.

Why attend?

  • Learn the latest destination marketing trends using data and analytics to drive decision-making
  • Understand how a leading tourism board uses data to manage their marketing spend
  • Network with global marketing and data experts in travel and tourism


This event is free, but registration (non-binding) is required.

Note: This is the day after World Routes 2018. Be sure to book your flight and hotel accordingly.

To learn more, please contact us at gap@iata.org.


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