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Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

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Understand what it takes to lead an airline to success through this dynamic learning environment!

The Air Mercury simulation program used in this course was developed with leading academic institutions Cranfield University and Delft University of Technology.  The program provides a series of exercises to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.

Work in teams to explore the interrelated factors affecting airline profitability. Using the latest simulation technology, test your skills while competing for market share at a virtual airline. See the impact of your chosen business strategies in performance reports generated at the end of each day.

Past participants may know this course as "Air Mercury - Next Generation".

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None

Next class

Apr 06 - Apr 10, 2015 - Singapore (IATA)

9 additional classes are scheduled. See all

What you will learn

Upon completing this course you will have the skills to:

  • Recognize what drives airline cost and revenue
  • Examine the mechanics of airline financial and operational issues
  • Analyze factors related to market dynamics
  • Improve problem solving and critical thinking
  • Convert strategy into real tactics
  • Value teamwork from a management view

Course content

  • Network planning
  • Pricing and revenue management
  • Marketing and branding
  • Distribution and sales
  • Loyalty programs and CRM
  • Interlining and alliances
  • Crew and aircraft scheduling

Download full outline (pdf)

  • This course provides shorter lectures with more time spent on devising and testing business strategies, using the new Next Generation simulation software tool.
  • Using customized case studies and exercises, participants create scenarios such as airline start-up, growth, consolidation and mergers.
  • Scenarios are processed through the software to simulate the actual effect, taking the actions of competing teams into consideration.
  • Request free online demo

Who should attend

This course is recommended for:

  • Mid to senior level management
  • Attendees from original Airline Management Integration: Air Mercury course
  • Senior managers in related fields seeking to understand aviation industry challenges

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

Subject areas

Find related courses:

 A peek inside the classroom

Instructor Stefaan Ghijs gives a short explanation of the difference between an operational and a financial lease.





 A peek inside the training material

See a sample lesson from our virtual simulation course.










Additional information

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