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Airline Business Models and Competitive Strategies (Classroom, 5 days) Virtual Simulation Program

Este curso también es dado en Español.

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Understand what it takes to lead an airline to success through this dynamic learning environment!

The Air Mercury simulation program used in this course was developed with leading academic institutions Cranfield University and Delft University of Technology.  The program provides a series of exercises to help airline management teams understand competitive market dynamics and improve problem solving and decision-making skills.

Work in teams to explore the interrelated factors affecting airline profitability. Using the latest simulation technology, test your skills while competing for market share at a virtual airline. See the impact of your chosen business strategies in performance reports generated at the end of each day.

Past participants may know this course as "Air Mercury - Next Generation".

Course details

Available as: Classroom & In-Company course
Duration: 5 days (40 hours)
Recommended level: Professional and Management
Prerequisites: None

What you will learn

Upon completing this course you will have the skills to:

  • Recognize what drives airline cost and revenue
  • Examine the mechanics of airline financial and operational issues
  • Analyze factors related to market dynamics
  • Improve problem solving and critical thinking
  • Convert strategy into real tactics
  • Value teamwork from a management view

Who should attend

This course is recommended for:

  • Mid to senior level management
  • Attendees from original Airline Management Integration: Air Mercury course
  • Senior managers in related fields seeking to understand aviation industry challenges

 A peek inside the classroom

Instructor Stefaan Ghijs gives a short explanation of the difference between an operational and a financial lease.





 A peek inside the training material

See a sample lesson from our virtual simulation course.










Additional information

© International Air Transport Association (IATA) 2014. All rights reserved.