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Airline Social Media Strategy (Classroom, 3 days)

DescriptionPrices & Registration
Did you know that in the past 5 years, 82 participants from 19 countries have taken this course with IATA?


Thrive in today’s marketing environment with this crash course in social media. Explore how this user-driven technology can increase your profitability and learn successful communication strategies to apply in your airline

This course is available at IATA Training Centers, Regional Training Partner locations, and on-demand as in-company training.

Course format

  • This classroom course provides 3 days (40 hours) of instruction delivered by an official IATA Instructor.


  • There are no prerequisites for this course
  • Recommended level is Entry-level and Intermediate
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or equivalent for other languages.

Next class

Dec 04 - Dec 06, 2018 - Singapore, Singapore (IATA)
3 additional classes are scheduled. See all

What you will learn

Upon completing this course you will be able to:

  • Recognize how social media impacts airlines
  • Develop successful strategies to support your organization’s marketing efforts
  • Integrate brand identity and personality into a social marketing strategy
  • Assess approaches and identify appropriate tactics in social media marketing
  • Determine return on investment (ROI) goals and budgeting

Course content

  • Advanced social media concepts
  • Impact on the travel cycle
  • Brand management
  • Customer life cycle management
  • Customer acquisition, retention, and loyalty
  • Cross-industry partnerships
  • E-commerce optimization
  • Email marketing and search engine optimization (SEO)

Download the course outline

Who should attend

This course is recommended for:

  • Senior managers in commercial departments
  • Suppliers working with airlines, including travel agents and IT companies

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

Further training
Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

Subject areas

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