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Airport Route Development and Commercial Management (Classroom, 5 days)

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The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively develop their profit centers in order to finance their infrastructure development – at an estimated cost of US$350 billion over the next decade - without affecting profitability.

This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.

Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.

Next class

Mar 14 - Mar 18, 2016 - Switzerland, Geneva (IATA)

3 additional classes are scheduled. See all

What you will learn

This course gives you the tools to:

  • Determine your airport’s position in the competitive airport landscape
  • Design and implement an effective route development strategy
  • Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
  • Find synergies between your aeronautical and non-aeronautical profit sources
  • Evaluate new and alternative revenue streams

Course content

  • Airport business environment and economics
  • Business and commercial marketing strategy
  • Differentiation in route development
  • Redefining the commercial consumer strategy
  • Selecting the optimal commercial product mix
  • Property management and other non-aeronautical revenue streams
  • Marketing intelligent investments
  • Commercial management structure

Download full outline and schedule

Who should attend

  • Airport managers and consultants
  • Airport operations managers and consultants
  • Airlines affected by airport privatization

Prerequisites: Good knowledge of airport business and operations is recommended

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma in:

Additional information

About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More

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