The airport business model is undergoing a massive transformation as airports around the world are becoming privatized, self-financed entities. Today’s airports must aggressively develop their profit centers in order to finance their infrastructure development – at an estimated cost of US$350 billion over the next decade - without affecting profitability.
This course will teach you how to design and implement a development strategy for two key revenue generators, routes, and commercial management. Through exercises, you will learn how to determine the right mix of aeronautical and non-aeronautical services being offered to satisfy the customers, airlines and bottom line of any airport.
Join the 393 Airport professionals from 77 countries who have upgraded their skills with this training since 2010.
Course format: This course is available at IATA Training Centers, regional training partner locations, and on-demand as in-company training. This course provides 40 hours of instruction delivered by an official IATA Instructor.
|Jun 12 - Jun 16, 2017 - Hong Kong SAR, Hong Kong (JAA-RTP)
3 additional classes are scheduled. See all
What you will learn
This course gives you the tools to:
- Determine your airport’s position in the competitive airport landscape
- Design and implement an effective route development strategy
- Formulate a comprehensive commercial strategy to boost non-aeronautical revenue
- Find synergies between your aeronautical and non-aeronautical profit sources
- Evaluate new and alternative revenue streams
- Airport business environment and economics
- Business and commercial marketing strategy
- Differentiation in route development
- Redefining the commercial consumer strategy
- Selecting the optimal commercial product mix
- Property management and other non-aeronautical revenue streams
- Marketing intelligent investments
- Commercial management structure
Download full outline and schedule
Who should attend
- Airport managers and consultants
- Airport operations managers and consultants
- Airlines affected by airport privatization
Prerequisites: Good knowledge of airport business and operations is recommended
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
About IATA Classroom Training
We train more than 10,000 aviation professionals annually through our global network of IATA Training Centers, Regional Training Partners, and in private in-company sessions. Our 200+ classroom courses are developed using IATA’s unique industry insight and delivered by IATA Instructors, experts in their fields. More