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Air Cargo Advanced Marketing

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About

Since 1977, IATA has developed cargo agent training with the help of experts from member airlines and associations. This course uses our expertise to provide knowledge on cargo rating principles and Air Waybill completion, as well as basic marketing procedures. This course is the ideal way for you to refresh your knowledge and learn new skills for career development.

Course format

This course is available in e-textbook format. Enrol at an Authorized Training Center to study these materials with the help of a local trainer, or alternatively you can choose to study these materials on your own.
  • This course requires approximately 160-200 hours of study to be completed in 12 months from the purchase date (enrollment validity). After the enrollment validity expires, the users will not have access to the course content and will not be able to take the exam.
  • Student performance will be based on an examination. Please refer to the Exam Information below for more details.

What you will learn

Upon completing this course you will have the skills to:

  • Apply advanced construction and combination principles for unpublished rates
  • Calculate rates and charges for mixed consignments, Unit Load Devices (ULDs) and complete air waybill
  • Describe and use pricing strategies
  • Determine an advertising budget and plan, selecting advertising media channels

Key topics

  • Basic cargo rating principles and currency regulations: conversion rates, rounding off procedures and construction rates
  • Combining rates and charges, mixed consignments, declaration of the goods and Air Waybill completion
  • Identifying the needs of the shipper and the consignee for developing a reliable and affordable transportation system
  • Applying traditional and digital advertising techniques with an airfreight industry focus

This training is the natural continuity of the Cargo Introductory course

Who should attend

This course is recommended for:

  • Sales and marketing staff at cargo agents and air freight forwarders (consolidators)
  • Sales, reservations, and acceptance staff at airlines and manufacturers
  • Junior and middle management staff at cargo agents, airlines, and freight forwarders

Certificate awarded

An IATA Certificate is awarded upon successful completion of the final examination.

Exam information

Please read the General Information on Partner-taught / Self-study exams, and check the Course edition list for exams when booking your exam.

This course is a step toward earning an IATA Diploma in:

Additional information

Further training

Graduates of this course can apply for the Harvard ManageMentor© (HMM) distance learning program at a special graduate price.

iPad package
Select any 4 Aviation Courses in e-textbook format and receive them with a free iPad.

Subject areas

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