Develop your knowledge of airline and service marketing issues to create successful commercial strategies.

Available as: Classroom & In-Company course
Duration: 4 days (32 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have completed the Introduction Airline Marketing course or the distance learning Airline Marketing course

​Download full outline (pdf)

Upon completing this course you will have the skills to:

• Analyze current marketing issues
• Evaluate the effectiveness of marketing tactics
• Integrate multiple marketing channels
• Develop successful commercial strategies through the use of marketing information and research

This course is recommended for:

• Airline marketing and sales personnel at all levels
• Airline staff entering into a marketing role, wishing to gain a better understanding of advanced airline marketing concepts
• Support staff who work in sales and marketing departments

• Marketing and commercial strategy development
• Product management and brand positioning
• Marketing information and research
• Customer acquisition and retention
• Integration of multiple marketing channels

​Download full outline (pdf)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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