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About the courseStay ahead of the competition by understanding and applying sound marketing principles. This course will provide you with an overview of the airline marketing principles so that you can comfortably create a marketing plan and execute it accordingly. We will cover the three main steps, analyzing, planning and execution as well as the main marketing tools used at each step, in order to develop a successful marketing plan.
Course Code: GMC001EBEN01
Please note: Once you have completed the exam you will no longer have access to the course content, and after the 12-month enrollment validity expires you will no longer have access to the course content, nor will you be able to take the exam.
If you would prefer to study this course with the help of a local trainer, enrol at an IATA Authorized Training Center near you.
The key topics that are covered during this course include:
This course is recommended for:
An IATA Certificate of Completion is awarded to participants successfully passing the final exam.
Please read the information about Online Exams with Remote Supervision (OERS), and check the Course Edition List for Exams (pdf) when booking your exam.