Strategic planning and decision-making: a big picture approach for a big business.

Airport managers have the challenging job of ensuring safe, efficient operation in a complex and growing business. This course uses intensive training and exercises to help you identify your airport’s business challenges and address them at the individual, team and unit levels. Learn key strategic management tools that will help you keep your operations in line with your strategy and deliver sustainable results.

Available as: Classroom & In-Company course
Duration: 10 days (80 hours)
Recommended level: Professional and Management
Prerequisites: Participants should have experience in airport operations and management

Download full outline (pdf)

The lessons and exercises in this course will develop your skills to:

• Formulate airport performance objectives and plan the activities used to achieve them 
• Manage your staff, resources, facilities and technology with a focus on attaining strategic goals
• Align your marketing, financial management, and customer service activities to your strategic goals
• Ensure sustainable quality and compliance across an airport’s business and operations, using quality as a key driver for change
• Conduct ongoing evaluation and benchmarking exercises to measure the success of your strategic activities
• Oversee expansion, funding and investor relations with a long-term focus

• Airport managers
• Air transport professionals taking on leadership positions
• Airport authority representatives

Strategic management tools

• Quality management and benchmarking
• Performance measurement: balanced scorecard
• Organizational structure and strategic goals
• Master planning 

Business management 

• Financial management
• Management models and outsourcing
• Managing risks and changes in air transport industry
• Talent management
• Information technology 

Marketing management

• Airport marketing principles
• Business-to-business (B2B) and business-to-consumer (B2C) relations
• Pricing strategies
• Positioning 

Airport business background

• Airports within air transport system 
• The airport business environment
• Airport economics and business concepts

Download full outline (pdf)

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.

Further training
Graduates of this course can apply for the Harvard ManageMentor (HMM) distance learning program at a special graduate price.

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