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Social Media for the Travel Industry

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This “how to” e- course is designed for travel professionals and highlights how to implement marketing activities through the four major social networking sites: Facebook, Twitter, YouTube and LinkedIn. You will learn essential theory about the role social media plays in the travel industry and, most importantly, how to implement social media strategies that can increase business opportunities.

What you will learn

Upon completing this course you will have the skills to:

  • Describe the different definitions and applications used in Social Media
  • Define the benefits of Social Media in the business environment
  • Explain how various  travel sectors use Social Media
  • Design a practical company blog and Social Networking page
  • Create a Social Media campaign for your business

Who should attend

This course is recommended for:

  • Travel marketing specialists
  • Travel agents and tour operators
  • Event planners and managers
  • Travel industry business development and sales managers

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Additional information

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