• The ‘One Too Many’ campaign is the first-of-its-kind to bring the main Aviation Industry partners together to raise awareness of the need to fly responsibly
  • This industry led campaign supported by the Aviation Minister, Baroness Sugg will highlight that although serious disruptive behaviour is rare, given its impact on others, even a single disruptive passenger is “one too many”.
  • The campaign launch coincides with the CAA forecast that today (Friday 27th) is the year's busiest single day for flights departing UK airports with 8,841 flights.

London - Travel retailers, airports and airlines have joined forces to unveil a summer passenger awareness campaign to encourage people to fly responsibly.

The ‘One Too Many’ campaign was launched today by the Aviation Minister, Baroness Sugg.

It reminds passengers of the costs of drinking to excess when travelling by air.

These include the risks of being denied boarding, having a plane diverted and the associated costs which include heavy fines, up to two years’ prison, an airline ban and a diversion fee up to £80,000 for the most serious in-flight incidents.

The campaign will be rolled out via a national Facebook and Instagram social media campaign and in ten pilot airports across the UK.

Building on the UK Aviation Industry Code of Practice on Disruptive Passengers, the campaign is the first of its kind to bring the UK Travel Retail Forum (UKTRF), the Airports Operators Association (AOA), the International Air Transport Association (IATA) and Airlines UK (AUK) together.

Participating airports including Manchester Airport Group, AGS Airports, Bristol, Birmingham, Newcastle and Gatwick will work with airlines and other airport stakeholders to promote the campaign across digital screen signage, POS display, F&B retailer notices and through a dedicated police leaflet.

Launching the campaign, Francois Bourienne, Chair of the UK Travel Retail Forum said:
“It is an offence to be drunk on a plane. Not least to other passengers. The One Too Many campaign is to remind people of the consequences of irresponsible drinking at any stage of their journey and to highlight the fact that, while serious disruptive behaviour remains rare, it can be costly and cause delays. Other passengers become upset and a lot of holidays are ruined. The UKTRF, IATA, AOA and Airlines UK are committed to tackling the issue of disruptive passengers and to working together to ensure that passengers are aware that this behaviour will not be tolerated. The campaign complements existing individual airport initiatives being used by airlines, airports, bar and pub operators and retailers - bringing it all under the one banner for the first time as we enter the busy holiday season.”

Rafael Schvartzman, Regional Vice President, Europe, IATA, said:
“While we should remember that disruptive passenger incidents are still relatively rare, they rank in the top three concerns of cabin crew, and any incident is one too many. Airlines have a zero-tolerance approach to unruly behaviour and cabin crew and passengers have a right to a flight free from disturbance and harassment. We are proud to partner with UKTRF, AOA and Airlines UK on this campaign to remind passengers to fly responsibly. The party should be at the destination, not on the plane.”

Aviation Minister, Baroness Sugg, added:
“Disruptive passengers have the potential to ruin other people’s flights, and this campaign is an important new step to ensure all passengers are aware of the consequences they face if they behave disruptively after drinking before or on board a flight. I am pleased to see the industry come together to ensure the experiences at our airports and on flights remain positive for everyone.”

For more information, please contact:
Corporate Communications
Tel: +41 22 770 2967

Email: corpcomms@iata.org

Tel: Edel +442078626474 / +447788267702

Notes for Editors:

  • More information on the campaign, individual partner initiatives and the UK Aviation Industry Code of Practice on Disruptive Passengers is available here:www.onetoomany.co.uk
  • Manchester Airport Group includes Manchester, Stansted and East Midlands Airports. AGS Airports includes Aberdeen, Glasgow and Southampton.
    UKTRF is the leading membership organisation for promoting the interests of the duty free and travel retail business in the UK and has been an influential voice for the industry since its foundation in 2000. Current members include major airports, shop operators, airlines, agents and distributors, and the manufacturers and suppliers of wines and spirits, tobacco, beauty, fashion and confectionery products. www.uktrf.co.uk/
    Founded in 1934, the Airport Operators Association is the national voice of UK airports. The AOA is a trade association representing the interests of UK airports, and the principal such body engaging with the UK government and regulatory authorities on airport matters. www.aoa.org.uk
    The International Air Transport Association is the trade association for the world’s airlines, representing some 290 airlines or 82% of total air traffic. IATA supports many areas of aviation activity and helps formulate industry policy on critical aviation issues. www.iata.org
    Airlines UK is the trade body for UK registered airlines, with members representing all sectors of the industry. Airlines UK works with governments, regulators and legislators to promote the interests of UK airlines, and with organisations across the sector to encourage long-term and sustainable growth in aviation. www.airlinesuk.org/