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Effective crisis communication to protect reputation

These guidelines are intended to help airlines, manufacturers, airports, investigating bodies and other involved parties to communicate effectively after an aircraft accident or major incident, to protect their own reputation and the reputation of the industry itself.

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These free guidelines and best practices are meant to support the communications departments of airlines, airports and manufacturers in dealing with the news media after an aviation accident in the digital age.

Aviation accidents often attract overwhelming public interest, particularly if they involve fatalities. With social media, the news can be flashed around the world before the airline, possibly the manufacturer, airport, air navigation service provider are fully aware of the event.

Delay or hesitation in response may seriously damage an organization's reputation and business. That's why companies must be prepared to engage proactively with the news media and with other audiences on social media to show they handle the accident in the right way.

Download the Crisis Communications in the Digital Age guidelines (pdf) - 2018 edition

Integrated Risk & Resilience Management Manual

This manual is a step-by-step guide on how to implement Integrated Risk and Resilience Management and Emergency Response, and is designed with a focus on the aviation industry. However, even non-aviation entities may consider the model and processes presented. 

More on Integrated Risk and Resilience Management Manual (IRRM) 

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