Airline retailing aims to give the airline ownership of the offer regardless of shopping channel and put customers at the center of the shop/order/pay ecosystem. The goal is the de-commoditization of the airline product and a focus on customer centricity.
While the NDC standard is the crucial gateway to enabling airline retailing by giving airlines control of the offer, achieving true customer centricity also requires the industry to retire legacy systems and processes associated with ticketing and back-office accounting.
Read the full online article on Airlines. website for more information.