ITA Software is a leading provider of innovative solutions for the travel industry. ITA’s comprehensive airfare shopping system, QPX™, is used by leading airlines and travel distributors worldwide including Alaska Airlines, Alitalia, American Airlines, Bing, Continental Airlines, Hotwire, Kayak, Orbitz, Southwest Airlines, TripAdvisor, United Airlines, US Airways, Virgin Atlantic Airways, and others. ITA now offers a completely new airline passenger reservation system to improve the customer experience. On July 1, 2010, ITA announced a merger agreement to be acquired by Google. ITA was founded by computer scientists from MIT and is headquartered in Cambridge, Mass., USA.