Airline Retailing Consortium

Member Quotes

"As part of Air India’s massive transformation journey, we are looking for every opportunity to delight our guests and simultaneously drive our revenue performance. 100% Offers and Orders will help Air India and the airline industry bring to fruition powerful concepts and techniques that have helped other consumer-facing industries – such as retail – plan, source, merchandize, price, and service their offerings better. We anticipate this to result in substantial incremental value for everyone in the airline value chain. We are excited to be part of this initiative and look forward to contributing to this important transformative journey for our industry."

Dr. Satya Ramaswamy, Chief Digital & Technology Officer, Air India Group

“Modern airline retailing simplifies the customer experience and brings our elevated products and services to even more customers. Completing the transition to 100% Offers and Orders will not be an easy task. However, we are confident in our ability to achieve this outcome for our customers as our industry has a proven track record of complex challenges and delivering innovative solutions. We are excited to work with all of our partners, whether it is a global distribution company, travel retailer and corporate customer, to leverage the power of innovative technology to enable a better experience for our customers.”

Neil Geurin, Managing Director of Modern Retailing, American Airlines

"At Finnair, we firmly believe that the future of our industry lies in modern retailing, powered by the complete integration of 100% Offers and Orders. This paradigm shift is not merely a transition; it's a strategic leap into a new era of passenger-focused travel. We are committed to delivering a more personalized, responsive, and seamless experience for our passengers, turning every touchpoint with our airline into an opportunity to excel, and with the Airline Retailing Consortium, we are at the forefront of this transformation."

Antti Tolvanen, Senior Vice President, Network and Revenue Management, Finnair

“We are delighted to be a part of the transformation journey towards modern retailing. The Consortium will engage not only airlines but also tech partners who share the same vision. Oman Air strongly believes that 100 % Offers and Orders along with ONE Order would benefit the entire travel industry by modernizing legacy processes."

Umesh Chhiber, Acting Chief Commercial Officer, Oman Air  

"As a 5-star airline, we aim to continue to deliver 5-star experiences and services to our customers. We believe that modern airline retailing is critical in driving new opportunities to delight our customers. As a member of the IATA Airline Retailing Consortium, we must continue to challenge ourselves and our industry colleagues to drive more collaboration and to go through this transformation at a faster pace. Our industry has always been seen as an innovator and leader in technology, whether that be to improve customer experience or to optimize industry revenues. Without this transformation, we risk falling behind many other industries who have embraced digital and retail capabilities.”

Matthew Mcgilvray, SVP Revenue Management, Qatar Airways

"Singapore Airlines is committed to the retail transformation journey, ensuring that our elevated products and services reach our customers across all channels and that our customers also enjoy an seamless customer experience across touchpoints. This is not a simple journey and the work of the Consortium airlines aims to establish guiding pathways for all industry stakeholders, ensuring that the good progress with NDC accelerates further."

Bryan Koh, Divisional Vice President, E-Commerce and Distribution, Singapore Airlines

"As industry leaders, the Lufthansa Group airlines have driven and joined the IATA Airline Retailing Consortium as founding members. We are firmly committed to the new IATA Modern Airline Retailing program and believe that the consortium will be instrumental in achieving its goals, together as an industry. This mindset change in collaboration and synergy creation is new to our industry and it will pave the way for a much-needed technological leap leaving behind legacy systems. Hence, the Lufthansa Group airlines double down on our vision towards truly modern airline retailing to create real value for our customers." 

Tamur Goudarzi Pour, Chief Commercial Officer and Member of the Board, Swiss International Air Lines

“With the Modern Airline Retailing initiative, we are enthusiastic about the potential benefits it offers to our industry. We've observed that the Consortium has generated significant momentum, benefiting not only airlines and IT vendors but also other stakeholders, which we wholeheartedly embrace. Being a part of this initiative brings us great satisfaction, as we believe it will not only help us meet customer expectations within the target structure but also lead us toward a more streamlined and integrated modern framework.”

Ahmet Olmuştur, Chief Marketing Officer, Turkish Airlines

"Modern Airline Retailing's focus on the concept of customer centricity contributes to enhancing the airline customer experience, which also requires the modernization of our industry's retailing techniques. The ambition of 100% Offers and Orders poses big challenges for traditional full-service carriers. But we are very motivated to bring this industry vision to life, both in terms of meeting the differentiated needs of our travelers and in terms of capturing more revenue. We can see the entire industry moving in this direction, each on its individual path of digital transformation and adoption. We are so glad to be a member of the Modern Airline Retailing Consortium and support the digital retailing transformation of our industry through the Consortium's work."

Zhang Yousong, General Manager, Commercial Steering Committee, Xiamen Airlines