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Together, Let's Build Airline Retailing

 

We aim to support the whole value chain in planning their Retailing journey, from defining strategy and objectives to initiating the program. The information and guidance provided will help facilitate the various discussions and identify the key steps required for a successful deployment program.

What’s in it for me?

Airline Retailing is a critical source of value creation for Airlines. According to a McKinsey report, Airline Retailing has an industry value creation potential of up to $7 per passenger industry average or equivalent of approx. 4% revenue. Airline Retailing can produce value for airlines in 5 ways:

  1. Development of new offers
  2. Enhanced Revenue Management
  3. Optimized distribution mix
  4. Better targeting and engagement with customers
  5. Optimized payment and fulfilment

 

Follow these steps to start your journey to Airline Retailing:

What’s in it for me?

By leveraging a rich content view of travel options and greater transparency across carriers, travel sellers can personalize the end-to-end experience – shopping inspiration, booking, fulfilment, duty of care  –  along with the ability to efficiently manage air bookings across the entire workflow. As a result, Travel sellers’ services will be more relevant, and their productivity will increase as they will not have to go through different systems or websites to buy ancillary products for their clients for example.

A few perspectives from the implementers

 

 

Follow these steps to start your journey to Airline Retailing:

More resources below for a greater focus on Business Travel

Retailing is about bringing the customer (the corporate buyer) and end consumers to the centre of the ecosystem. Airline retailing is also about personalisation of content and letting travellers enjoy their choice of services throughout their journey at every single touchpoint.

Hear Deloitte Germany's Senior Travel Technology Manager's perpsective on how the transition to NDC and modern retailng impacts travel management programs, as well as his word of advice to other corporate buyers: 

 

Rethink your travel program in the context of NDC and Modern Airline Retailing 

As a first step, we invite you to watch the episodes of our Corporate Travel webinar series, developed with members of the IATA Travel Manager Advisory Group (TMAG). 

The series will help you assess the Impact of the modern retailing transition on business travel management, as well as provide viable insights into what to expect when aligning your corporate travel program with NDC and the ongoing airline retailing transformation.

Useful guidance and resources

To further understand the value proposition of modern airline retailing for your corporate travel program and to start your journey:

 

What’s in it for me?

The Developer Portal is a single place to access IATA and open industry innovative resources (e.g., standards, schemas, API's, datasets, etc.) available to the external developer community.