Together, Let's Build Airline Retailing

This website aims to support the whole value chain in planning their Retailing journey. From defining strategy and
objectives to initiating the program. The information and guidance provided within this website will help facilitate the various discussions and identify the key steps required for a successful deployment program.

What’s in it for me?

Airline Retailing is a critical source of value creation for Airlines. According to a McKinsey report, Airline Retailing has an industry value creation potential of up to $7 per passenger industry average or equivalent of approx. 4% revenue. Airline Retailing can produce value for airlines in 5 ways:

  1. Development of new offers
  2. Enhanced Revenue Management
  3. Optimized distribution mix
  4. Better targeting and engagement with customers
  5. Optimized payment and fulfilment

 

Follow these steps to start your journey to Airline Retailing:

What’s in it for me?

By leveraging a rich content view of travel options and greater transparency across carriers, travel sellers can personalize the end-to-end experience – shopping inspiration, booking, fulfilment, duty of care  –  along with the ability to efficiently manage air bookings across the entire workflow. As a result, Travel sellers’ services will be more relevant, and their productivity will increase as they will not have to go through different systems or websites to buy ancillary products for their clients for example.

Follow these steps to start your journey to Airline Retailing:

And see more resources below for a greater focus on Business Travel:

 

What’s in it for me?

Retailing is about bringing the customer (the corporate buyer) and end consumers to the centre of the ecosystem. Airline retailing is also about personalisation of content and letting travellers enjoy their choice of services throughout their journey at every single touchpoint.

Follow these steps to start your journey to Airline Retailing:

What’s in it for me?

The Developer Portal is a single place to access IATA and open industry innovative resources (e.g.,  standards, schemas, API's, datasets, etc.) available to the external developer community.