Together, Let's Build Airline Retailing
This website aims to support the whole value chain in planning their Retailing journey. From defining strategy and
objectives to initiating the program. The information and guidance provided within this website will help facilitate the various discussions and identify the key steps required for a successful deployment program.
What’s in it for me?
Airline Retailing is a critical source of value creation for Airlines. According to a McKinsey report, Airline Retailing has an industry value creation potential of up to $7 per passenger industry average or equivalent of approx. 4% revenue. Airline Retailing can produce value for airlines in 5 ways:
- Development of new offers
- Enhanced Revenue Management
- Optimized distribution mix
- Better targeting and engagement with customers
- Optimized payment and fulfilment
Follow these steps to start your journey to Airline Retailing:
- Understand the value of Airline Retailing
- Get the big picture with An Industry vision for Offers and Orders
- Familiarise yourself with Airline Retailing concepts with Get started with Airline Retailing
- Learn about the Governance of the IATA standards
- Stay in touch with the Airline Retailing implementers community: AIR Tech Zone
- Find Airline Retailing partners in the Airline Retailing Maturity index Registry
- Stay current with the Airline Retailing Newsletter
What’s in it for me?
By leveraging a rich content view of travel options and greater transparency across carriers, travel sellers can personalize the end-to-end experience – shopping inspiration, booking, fulfilment, duty of care – along with the ability to efficiently manage air bookings across the entire workflow. As a result, Travel sellers’ services will be more relevant, and their productivity will increase as they will not have to go through different systems or websites to buy ancillary products for their clients for example.
A few perspectives from the implementers:
Follow these steps to start your journey to Airline Retailing:
- Familiarise yourself with Distribution with Offers and Orders by reading NDC for Travel Sellers
- Stay in touch with the Airline Retailing implementers community: AIR Tech Zone
- Find Airline Retailing partners in the Airline Retailing Maturity index Registry
- Stay current with the Airline Retailing Newsletter
And see more resources below for a greater focus on Business Travel:
- Read the NDC for Travel Management Companies (TMCs) paper
- Read the Change Readiness Guide for TMCs
- Read Time to Fly to understand the TMC value proposition in a new retailing landscape
- Read the TMC IT Architecture a voluntary framework for TMCs to build a modular TMC IT infrastructure
What’s in it for me?
Retailing is about bringing the customer (the corporate buyer) and end consumers to the centre of the ecosystem. Airline retailing is also about personalisation of content and letting travellers enjoy their choice of services throughout their journey at every single touchpoint.
Hear Deloitte Germany's Senior Travel Technology Manager's perpsective on how the transition to NDC and modern retailng impacts travel management programs, as well as his word of advice to other corporate buyers:
Follow these steps to start your journey to Airline Retailing:
- Read the NDC for Corporates paper
- Learn the impact of NDC on corporate travel program Step on the Gas
- Read the Mini Guide Being NDC Ready for Travel Manager
- Explore the Corporate Buyers' vision of Business Travel in NDC
- Read the Distribution & Services RFP framework
- Stay current with Airline Retailing Newsletter
What’s in it for me?
The Developer Portal is a single place to access IATA and open industry innovative resources (e.g., standards, schemas, API's, datasets, etc.) available to the external developer community.
- Access the Developer Portal