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26 May 2024

Payment – A Value Creation Lever in Modern Airline Retailing

The ambition of the industry is to reach a retailing, payment, and digital maturity for the end-state of 100% Offers & Orders in Modern Airline Retailing, moving from a seat sale and transactional mindset, to an enhanced customer experience at each touchpoint of the air travel experience. 

One critical aspect that significantly impacts customer satisfaction in the ongoing retailing modernization is payment. By prioritizing flexibility and meeting passenger payment preferences, airlines can elevate the value creation potential of their commercial and retailing programs and consequently contribute to an enhanced customer experience at every touchpoint during booking and the actual journey.   

The present webinar "Payment – a value creation lever in Modern Airline Retailing" connects the dots between modern retailing and payment, and explores how by incorporating payment in their retailing strategy, airlines can unlock additional value creation from their retailing by 2030.  

Our panel of industry experts provides valuable real-world updates and perspectives on what the optimal alignment of Retailing and Payment looks like in the new world of Offers and Orders.

Meet your Expert Speaker Panel:

  • Keith Wallis, Managing Director Customer Digital & Distribution, Air Canada I Chair of the Distribution Advisory Council (DAC) 
  • Kai Schilb, Head of Payment, Lufthansa Group
  • Priyanka Ralhan, Senior Research Analyst, McKinsey
  • Yanik Hoyles, Director Distribution, IATA

Moderated by:

  • Thierry Stucker, Director Industry Payment Programs, IATA 

 

Watch on-demand:

 

 

Access the McKinsey 2022 study "Airline retailing: How payment innovation can improve the bottom line"

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