The online retailing world is creating customer expectations that cannot be met by the legacy standards, processes and technology that currently underpin airlines’ indirect sales and distribution. At the industry level, the New Distribution Capability (NDC) was launched to enable airlines to begin to address this disconnect.
But today, looking at NDC alone is no longer sustainable; with the significant evolution of customer expectations and the growing maturity of NDC implementations, the focus is set on a more holistic range of standards and capabilities that our industry needs to adopt to become truly customer centric. But where are we today and how are we to achieve this transition to a world of 100% Offers and Orders?
In this 5-minute video, Yanik Hoyles, Director Distribution, IATA, will share his views on where the industry stands; the value witnessed to date, as well as how the Modern Airline Retailing program, launched in 2022, is a critical catalyst for this new phase of deep industry transformation.
