In the effort to provide a seamless and personalized passenger journey to air travelers, the travel industry must continuously adapt to market changes and new technology. In this context, IATA has carried out the Global Passenger Survey (GPS) since 2012, which has been designed to provide objective and in-depth insights into the preferences and behaviors of air travelers all around the world.
Discover the latest findings on behaviors and preferences of passengers linked to their travel journey and experiences; from preparing their luggage for the journey, moving through the airport or using Wi-Fi on board. Learn how IATA works with the industry to address the changing needs of travelers through various initiatives including: Baggage, Fast Travel and One ID.
In 2019, more than 10,800 respondents across 166 countries shared their travel preferences with us. Get a sneak peak of what passengers truly want by downloading our 2019 Highlights and explore more by purchasing the 2019 Global Passenger Survey Report and 2019 Global Passenger Survey Combo.
- Get a quick preview of the 2019 results in our infographic (pdf) and 2017 results in our Infographic (pdf)
- Watch the 2016 Global Passenger Survey Webinar
- More survey highlights from 2012-2019 are available for download
Buy the survey report online
The PDF Report outlines results on a global level including facts and figures on passenger profiles as well as over 80 data visualizations.
The Combo includes a detailed overview of passenger preferences, based on their socio-demographic profile (gender, age, annual income, region) and behavioral pattern (frequency of travelling, business/leisure purpose of travel, domestic/international flights, short-/long-haul flights, first/business/premium economy/economy class taken, other). This format also includes the PDF report.