Augment your distribution capabilities

Modern Airline Retailing helps airlines move from legacy distribution models to Offer & Order, enabling greater control, lower distribution costs, and improved commmercial performance. IATA Consulting supports airlines across the full retailing journey, aligning commercial strategy, technology evolution, and industry standards such as NDC and ONE Order to deliver practical, executable transformation. 

IATA Consulting helps airlines move from legacy distribution to Offer & Order - practically and at pace.

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The challenges airlines face today:

  • High distribution costs driven by complex channel structures
  • Limited control over indirect distribution and partner ecosystems
  • Increasing customer expectations shaped by digital-native retail experiences

At the same time, many airlines are managing fragmented systems, evolving vendor landscapes, and unclear transformation pathways. 

Modern Airline Retailing transforms how airlines:

  • Create offers - dynamic, customer-centric products 
  • Price and personalize - data-driven pricing and bundling
  • Distribute across channels - greater control across direct and indirect channels 
  • Service orders end-to-end - simplified fulfilment and servicing 

This shift combines commercial strategy, technology evolution, and industry standards such as NDC and ONE Order. 

Moving from legacy distribution to Offer & Order with IATA:

  • Independent advisory
  • Deep airline and industry expertise
  • Practical support from strategy through to execution

How can IATA Consulting help?

IATA Consulting combines deep industry expertise with practical experience across distribution, retailing, and airline commercial systems. We help airlines navigate the complexity of Modern Airline Retailing by aligning commercial strategy, technology decisions, and industry standards. 

Our approach focuses on delivering actionable insights and practical execution support - helping airlines reduce distribution costs, improve channel control, and unlock new sources of revenue through retailing. We support airlines across the full Modern Airline Retailing journey, from initial assessment through to strategy, vendor selection, and implementation. 

Distribution Strategy & Optimization RFP Management & Vendor Selection Modern Airline Retailing Strategy & Transformation
  • Reduce distribution cost and regain channel control
  • Optimize channel mix, GDS strategy, and NDC adoption
  • Improve commercial performance and contract positioning
  • Independent RFP design and management
  • Vendor evaluation, scoring and selection
  • Contract negotiation support across PSS and distribution
  • Define Offer & Order target architecture and capability model
  • Develop practical transition roadmap aligned to business priorities
  • Enable pricing, bundling, and personalization capabilities

Business Impact

IATA Consulting supports airlines in delivering tangible outcomes:

  • Reduced distribution cost exposure and improved commercial positioning
  • Increased control and transparency across channels 
  • Accelerated NDC and retailing execution
  • Enhancing retailing capabilities supporting revenue growth
  • Clear roadmap to Offer & Order

Engage with us if you are:

  • Reviewing or renegotiating distribution or PSS contracts
  • Looking to reduce distribution costs and improve channel control
  • Scaling NDC or addressing execution challenges
  • Evaluating vendors or planning major technology decisions
  • Defining roadmap to Offer & Order

Contact Us

 

If you are interested in engaging the services of IATA Consulting, please fill out the form below.