3-day (24 hours) classroom course
In a crisis, airlines are required to be creative in generating more revenues, driving cost down or do more with the same budget. Hence improving the cash flow and bottom line. In this course you will learn how to continuously improve your airline. You will also learn how to contain specific airline costs by reviewing a number of airline strategic cost-cutting plans and incorporating necessary mechanisms and procedures to maintain a viable cost reduction program. Through case studies and real-life airline examples, learn how to maximize revenues through strategic segmentation, monetizing key units and products, among others in order to optimize profitability and returns.
This course is part of the IATA - University of St. Gallen Diploma of Advanced Studies (DAS) in Global Aviation Management.
Course Code: TALM-60
- This classroom course provides 3 days (24 hours) of instruction delivered by lecturers and professors at the University of St. Gallen.
- Student performance will be based on an assessment.
- Recommended level is Entry-level and Intermediate.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
Upon completing this course you will be able to:
Describe the models and strategies successful airlines use to compete in the market
- Analyze the cost management, revenue generation strategies and competitive techniques that have succeeded in today's marketplace
- Determine the impact of global economics on your airlines’ cost base
- Compare the Ultra-Low Cost, Low Cost and Hybrid carrier business models, their strengths and weaknesses
- Summarize the latest technologies airlines are using to lower costs, while simultaneously raising revenues
- Leverage cost management techniques used at world class airlines to formulate strategies for your airline
The key topics that are covered during this course include:
- Global Airline Industry Overview
- Airline Economics
- Airline Business Model
- Successful Airline leading practices
- Revenue Management and Cost Strategies
- Customer Propositions: Competing by differentiation and brand leverage
- Changing-The-Model Versus Starting-From-Scratch: Experiences and lessons learned
- Group work and discussions
- Business cases
This course is recommended for:
- Commercial analysts, managers and directors
- Financial and Cost Control analyst, managers and directors
- Strategy, revenue, planning, change management and cost control airline staff
A CFAC-UNISG Confirmation of Attendance is awarded upon successful completion of the course and assessment (required for the DAS Program).