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Cargo Airline Management with Business Simulation (Classroom, 5 days)
Did you know that in the past 5 years, 49 participants from 14 countries have taken this course with IATA?
Air cargo business leaders are facing an unprecedented and volatile environment, and the theories and models that guided decision making in the past no longer provide all the answers. The course gives in-depth exploration of the fundamentals of cargo airline business management strategy, skills, and development tools, and equips participants with critical competencies to succeed in an ever-changing global air cargo business environment.
Through lectures and a business simulation game you will gain a comprehensive and practical insight into advanced cargo airline business management. You will make executive-level decisions as part of the simulation game, drawing on your experience and knowledge acquired during the course to achieve the desired business objectives.
Understand the competitive forces that influence corporate success
Identify which departments are critical and how they interact within an organization
Develop crucial skills needed to lead cross-functional and multicultural teams
Practice advanced strategic and managerial skills
Recognize the leadership needed to monitor and evaluate an organizations performance
Know the value of firms and the strategies valued by shareholders
Understand effective marketing strategies to exceed customers’ expectations
Analyse the key elements of contribution management and KPI monitoring
Business strategy and planning principles, planning cycle, and monitoring tools
Setting strategies and plans into action with a focus on goals and return on investment (ROI)
Leading trends, innovation, and improvement processes
Key elements for profitability and KPI structure
Market and competitor research, analyses, and tracking
Contribution method essentials, and benefits of optimization
Leading an organization in challenging times
Future marketing tools and advertisement channels
Customer relationship management (CRM)
Interactive business games
Case studies and analysis
Who should attend
This course is recommended for:
Cargo executives, management level, high potential and future leaders
Functional managers recently transitioned or will soon transition into a business leadership position
An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on all exercises and exams. A special distinction is awarded to participants obtaining a grade of 90% or higher.
This course is a step toward earning an IATA Diploma in: