Revenue Management and Pricing with Simulation - University of St Gallen


About

Explore the fundamentals and principles of airline revenue management (RM) through a combination of theory and hands-on practice, and validate your learning using our sophisticated airline revenue management simulator. Over 3 days, you will learn how to optimize airline revenue through pricing strategies, controls and forecasting. The simulation exercises will immerse you into a realistic, risk-free environment where you will make decisions based on variables such as customer demand patterns (leisure vs. business travellers), individual RM system booking class hierarchy, and restricted and unrestricted fare structures. Your challenge is to optimize your revenue by analyzing KPIs generated in the simulator and take actions based on their evaluation.

This course is part of the IATA - University of St. Gallen Diploma of Advanced Studies (DAS) in Global Aviation Management.

Download the Outline

Course Code: TALM-59

Course format

  • This classroom course provides 3 days (24 hours) of instruction delivered by an official IATA Instructor.
  • Student performance will be based on an assessment.

Prerequisites

  • Participants should have prior knowledge of Safety Management System concepts.
  • Recommended level is Entry-level.
  • The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

To arrange in-house training for your company: Complete the in-house training request form or contact the salesperson in your region.

Next class

Revenue Management and Pricing with Simulation - University of St Gallen

Canada, Montreal (USG-IATA)
11 - 13 May, 2022
Please register by 20 Apr
All prices are before tax. Class no: 149731 English
Dev. Nations
USD 2,000
Member
USD 2,000
Regular
USD 2,000

Geneva Training Center information

For more information, please contact:

rene.puls@unisg.ch
Dr. René Puls
Program Manager Global Air Transport Management
Center for Aviation Competence (University of St. Gallen)
Dufourstrasse 40a
CH-9000 St. Gallen
Phone: +41 71 224 73 46

What you will learn

Upon completing this course you will be able to:

  • Describe the fundamental RM methodologies
  • Create fare structures
  • Optimize revenue per flight
  • Evaluate and choose the right RM alternatives
  • Apply principles of performance monitoring to achieve revenue objectives
  • Summarize demand characteristics
  • Distinguish forecasting and optimization methodologies
  • Track and monitor initiatives and policies

Course content

The key topics that are covered during this course include:

  • Revenue management principles and processes
  • Airline demand characteristics
  • Airline pricing strategies
  • Seat inventory control, determination of optimal seat allocations
  • Revenue Management Systems: forecast and optimization; application and limitation of revenue management systems
  • Revenue management performance measurement
  • Reporting, KPIs and analytical methods
  • The revenue management organization

Activities

  • Simulation exercises

Who should attend

This course is recommended for Airline and non-airline staff and specialists in:

  • Revenue management and pricing
  • Network planning, scheduling
  • Reservations, sales, marketing and planning
  • Finance

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

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