3-day (24 hours) classroom course
Explore the fundamentals and principles of airline revenue management (RM) through a combination of theory and hands-on practice, and validate your learning using our sophisticated airline revenue management simulator. Over 3 days, you will learn how to optimize airline revenue through pricing strategies, controls and forecasting. The simulation exercises will immerse you into a realistic, risk-free environment where you will make decisions based on variables such as customer demand patterns (leisure vs. business travellers), individual RM system booking class hierarchy, and restricted and unrestricted fare structures. Your challenge is to optimize your revenue by analyzing KPIs generated in the simulator and take actions based on their evaluation.
This course is part of the IATA - University of St. Gallen Diploma of Advanced Studies (DAS) in Global Aviation Management.
Course Code: TALM-59
- This classroom course provides 3 days (24 hours) of instruction delivered by lecturers and professors at the University of St. Gallen.
- Student performance will be based on an assessment.
- Participants should have prior knowledge of Safety Management System concepts.
- Recommended level is Entry-level.
- The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.
Upon completing this course you will be able to:
Describe the fundamental RM methodologies
- Create fare structures
- Optimize revenue per flight
- Evaluate and choose the right RM alternatives
- Apply principles of performance monitoring to achieve revenue objectives
- Summarize demand characteristics
- Distinguish forecasting and optimization methodologies
- Track and monitor initiatives and policies
The key topics that are covered during this course include:
- Revenue management principles and processes
- Airline demand characteristics
- Airline pricing strategies
- Seat inventory control, determination of optimal seat allocations
- Revenue Management Systems: forecast and optimization; application and limitation of revenue management systems
- Revenue management performance measurement
- Reporting, KPIs and analytical methods
- The revenue management organization
This course is recommended for Airline and non-airline staff and specialists in:
- Revenue management and pricing
- Network planning, scheduling
- Reservations, sales, marketing and planning
A CFAC-UNISG Confirmation of Attendance is awarded upon successful completion of the course and assessment (required for the DAS Program).