Sustainability Communication Strategies (classroom)

CLASSROOM

About the course

1-day (8 hours) classroom course

Learn how to deal with misconceptions regarding aviation and flying. This course will guide you through the different stages of building a successful sustainability communications strategy for passengers, co-workers or other stakeholders of an airline. It will equip you with useful resources and allow you to practice your own communications and influencers skills.

Course Code: TALG-99

Course format

• This classroom course provides 1 day (8 hours) of instruction delivered by an official IATA Instructor.
• Take this course at an IATA Training Center, Regional Training Partner, or on-demand as in-house training.
• Student performance will be based on an assessment.

Prerequisites

• Recommended level is Entry-level and Intermediate.
• The recommended level of language proficiency is ICAO Operational Level 4 for courses in English or the equivalent level for other languages.

How to register

• When you click the Register button, you will be directed to log in to your Training Account.
• Register early and save up to 25% at our Training Centers! Please read the Terms and Conditions for the early bird discount.

In-house training

To arrange in-house training for your company, please complete the in-house training request form or contact the Training Specialist in your region.

What you will learn

Upon completing this course you will be able to:

• Explain why environmental (mis)perception matters for aviation
• Analyze and describe airlines initiatives set to address the misperception of aviation and environment
• Explore strategies to communicate effectively to combat misperception and foster trust in the environmental efforts of aviation

Course content

The key topics that are covered during this course include:

• Climate change
• Environmental perceptions in aviation
• Perceptions and policies
• Greenwashing

Who should attend

This course is recommended for:

• Aviation professionals interested in sustainability
• Environmental managers
• Sustainability managers
• Marketing and communications professionals

Certificate awarded

An IATA Certificate of Completion is awarded to participants obtaining a grade of 70% or higher on an assessment. A special distinction is awarded to participants obtaining a grade of 90% or higher.

This course is a step toward earning an IATA Diploma

Diploma

Environmental Sustainability Champion Diploma

A blend of courses to help you to start on your road to environmental sustainability and gain a full understanding of the challenges that aviation is facing, ranging from carbon emissions, human and wildlife trafficking, including the public perception of aviation and greenwashing.

• English

Diploma

Environmental Sustainability Practitioner Diploma

You will learn through a hands-on course how to design a sustainability strategy, explore more about environmental management systems and gain a good understanding of how carbon markets work, all of which are key elements in reducing a company’s environmental impact.

• English

Diploma

Environmental Sustainability Expert Diploma

Build on your environmental and sustainability knowledge with this in-depth aviation-focused diploma. Three mandatory courses have been developed especially to take your expertise to the next level.

• English