Strategic Partners will be able to discuss new technologies as well as current and future industry and business challenges with like-minded technology and data specialists. They will be invited to participate in co-creation and co-development of use cases across the aviation value-stream.

Data & Technology Strategic Partnerships Summary

The Data & Technology Area of Involvement is set to enable airline CIOs to harness the power of data-driven insights and cutting-edge technology in order to drive innovation, solve complex challenges, and improve the overall efficiency and effectiveness of their organizations. Looking at the close ties between data, technology and security will allow us to stay on top of global trends, develop a deeper awareness of the key and immediate needs of the aviation industry and be better positioned to align products and services to accommodate those needs. 


  • Gain a deeper understanding of technical challenges and impact on airlines’ goals and plans
  • Develop a supplementary awareness of the key and immediate needs of the aviation industry
  • Position products and services to align with industry needs
  • Test various technologies and build POCs


  • Strategic Partners will be invited to attend IATA’s Data & Technology annual 2-day workshop
  • Access to IATA Subject Matter Experts in Data & Technology
  • Opportunity to present to airlines during online Data & Technology related webinars
  • Opportunity to co-create and co-develop use cases across the aviation value-stream

Focus Areas

  • Data-driven Decision Making: Creating a data-driven culture through data governance, data-driven decision-making capabilities by implementing advanced analytics, machine learning, and artificial intelligence. Looking at how we can leverage data from various sources to make informed and strategic choices that enhance operations, services, and outcomes.
  • Enhanced Customer Experience: Focus on understanding customer needs, preferences, and behaviors through data analysis. Utilize technology to develop personalized experiences, streamline processes, and provide tailored solutions that exceed customer expectations.
  • Innovation and Research: Foster a culture of innovation by encouraging the exploration and adoption of emerging technologies. Potential co-development in a “laboratory” setting allowing for co-creation of use cases.
  • Data Security and Privacy: Sharing robust data security and privacy protocols to safeguard sensitive information and ensure compliance with relevant regulations. Reviewing measures to protect data assets from unauthorized access, breaches, and misuse.
  • Process Optimization: Utilize data and technology to optimize internal processes, streamline workflows, and reduce operational inefficiencies. Identify areas for automation and leverage technology to accelerate tasks and improve overall productivity.
  • Predictive Analytics: Implement predictive analytics models to forecast trends, anticipate challenges, and identify growth opportunities. By predicting future outcomes, we can proactively address potential issues and capitalize on emerging opportunities.
  • Collaboration and Knowledge Sharing: Encourage cross-functional collaboration and knowledge sharing among teams to foster a cohesive and innovative working environment. Promote the exchange of best practices, insights, and expertise to accelerate knowledge-sharing.
  • Continuous Learning and Development: What roles and skills are needed for the future and how can we develop a skilled workforce that can effectively leverage data and technology to drive organizational success.
  • Sustainability and Social Impact: Utilize data and technology to enhance sustainability efforts and contribute positively to society.

Designed for

  • Chief Information Officers (CIOs), Chief Technology Officers (CTOs), Chief Data Officers (CDOs), Chief Information Security Officers (CISOs)
  • Senior IT Leaders
  • Heads of Digital Departments, Digital Transformation, Digital Programs
  • Business Intelligence (BI) Service providers to airlines
  • Cloud Computing solution providers
  • IT Infrastructure service providers
  • IT Operations professionals
  • IT Security service providers

Please view the full list of Strategic Partnerships Program benefits (pdf).